In order to attract clients to your expo stand you need to have that "wow" factor.
Knowing what the top 5 design tips are for your expo stand could mean the difference between making your mark or not.
Here are the top 5 design tips with regard to knowing what to put into your expo stand design:

1. Concept.
   Come up with a concept for your expo stand that will make you stand out from the crowd.
   This concept will help you to get the rest of the aspects in place that will go into the overall design of your expo stand.
   
2. Branding.
   During the design process of your expo stand, you need to remember to brand yourself.
   Your company name needs to stand out on the expo stand so that the clients you are drawing in will remember who you are.
   It is also important to follow the brand throughout the stand.
   If you are planning on giving out promotional bags, make sure that your company's name and information is included somewhere on all of them.
   If you do have a slogan or a logo, you can also use that to brand your expo stand.
   
3. Lighting.
   Using lighting is a fantastic way in which to show off your exhibition stand.
   It will help to set the mood and can also pin point certain aspects that you want to draw the clients to.
   A well-lit expo stand and clever lighting will help to give your design the edge.
   
4. Work with your space.
   The amount of space that you are given will determine how you can utilize it to your advantage.
   You can still do a lot with a small space, but it will just require clever thinking with regard to the choices that you make.
   
5. Technology.
   Make the available technology work for you.
   You can do this by having a projector showing a DVD of your product and how it works, tablets for your clients to use and learn about your products and so much more.
   

Once you have come up with the concept, the rest will fall into place.
It is also important to consider how you will keep the attention of your clients once they are present at your stand.
It is all well and good having a fantastic design, but if you have no plan on how to keep the attention of your clients once they there, you are doing your company a disservice.
One of the best ways to grab and hold onto the attention of the clients is to give them something for free.
Remember, people use all of their senses and one of the strongest senses is the sense of smell.
An aromatic scent of coffee, for example, will not only help to enhance the attraction toward your stand, but it will also give you the opportunity to talk about your products while the clients enjoy a Cup of Jo.