The World Financial Crisis is Not Your Enemy
Go ahead, say it, the crisis has got you a little bit panicked. Whether you're just trying to stay alive or have already gone under and need to surface again, there's practically no one that hasn't been hit by such a massive worldwide loss of funds.
The Worst Might Be Over
There are a few struggling industries that are particularly hard-done by the crisis, and although it's not a great thing to rejoice in the hardships and low points of other companies, there are some positives when it comes to expanding your online presence that are only at this moment making themselves known.
Mainly, this is all about the newspaper. It's crumbling all around us, largely because its form is out-dated and simply can't draw in ad dollars. As we speak, all those ads have dried up, principally because the #1 item to get cut in a crisis is the advertising budget.
Why Businesses Cut Their Marketing Budgets (Bad Idea)
Because businesses don't want to anger their employees with massive pay cuts, why not dial way back on your ad buys for a time, until this is all over? Although this attitude is generally counter-productive, it means that the container for advertising (ie, newspapers) is dying, rushing to its ultimate finish line through lack of money making from all corners, which forces more cuts, and further declines, and etc, etc.
Where do you come in? Well, when the international financial system finally gets back on its feet again and companies feel like they can properly splash out on advertising, where are they headed? There's only one area: the internet.
Dinosaurs Aren't Dead Yet
It's taken a legendary amount of time for old-fashioned ad agencies to adapt to online advertising, and the market is still very young. But there's nothing like a worldwide financial mess to get people out of their corporate complacency, so even the oldest, most lumbering behemoths of the world of marketing are at least hearing about things like SEO these days.
Don't Wait For Another Crisis
But you have a golden opportunity: there will not be another opportunity exactly like this, where you can get in on the ground floor of a huge transfer of where people are getting their content, and profit from the fact that the online ad market is still relatively cheap.
It's also incredibly open. You can run an AdWords campaign and find out tonnes of information about future clients. But why should you do any of this now, and not once credit and security is on everyone's lips again?
The Big Shift Hasn't Happened Yet
Because the sea change hasn't actually begun yet. The big accounts still haven't taken over internet marketing yet, meaning there's a huge amount of space for the small fish to get in there and grow his/her business. Sure, when the migration happens, it'll be hard to play on the same level with the massive ad buys pouring in from big-time companies, but by that time you'll already have a good grip on internet advertising in your hand.
And hopefully, beyond that, you'll have a great amount of customers built up for your specific market concentration. And you'll know what they want through analysis, how they find you, and what it takes to get them to help you earn the money you need to earn.
What You Can Do When it Changes
This way, you won't need to splash out tonnes of cash on "market research" etc., because you'll have already profited from an unprecedented schism in the online ad market that just happened in these last few months.
It's unlikely to see the crisis as your friend, but it's not entirely unexpected. Some of the world's best businesses and best conglomerates grew from various crises because they made smart decisions and knew when to profit from a changing marketplace. Make sure you do the same.
The Worst Might Be Over
There are a few struggling industries that are particularly hard-done by the crisis, and although it's not a great thing to rejoice in the hardships and low points of other companies, there are some positives when it comes to expanding your online presence that are only at this moment making themselves known.
Mainly, this is all about the newspaper. It's crumbling all around us, largely because its form is out-dated and simply can't draw in ad dollars. As we speak, all those ads have dried up, principally because the #1 item to get cut in a crisis is the advertising budget.
Why Businesses Cut Their Marketing Budgets (Bad Idea)
Because businesses don't want to anger their employees with massive pay cuts, why not dial way back on your ad buys for a time, until this is all over? Although this attitude is generally counter-productive, it means that the container for advertising (ie, newspapers) is dying, rushing to its ultimate finish line through lack of money making from all corners, which forces more cuts, and further declines, and etc, etc.
Where do you come in? Well, when the international financial system finally gets back on its feet again and companies feel like they can properly splash out on advertising, where are they headed? There's only one area: the internet.
Dinosaurs Aren't Dead Yet
It's taken a legendary amount of time for old-fashioned ad agencies to adapt to online advertising, and the market is still very young. But there's nothing like a worldwide financial mess to get people out of their corporate complacency, so even the oldest, most lumbering behemoths of the world of marketing are at least hearing about things like SEO these days.
Don't Wait For Another Crisis
But you have a golden opportunity: there will not be another opportunity exactly like this, where you can get in on the ground floor of a huge transfer of where people are getting their content, and profit from the fact that the online ad market is still relatively cheap.
It's also incredibly open. You can run an AdWords campaign and find out tonnes of information about future clients. But why should you do any of this now, and not once credit and security is on everyone's lips again?
The Big Shift Hasn't Happened Yet
Because the sea change hasn't actually begun yet. The big accounts still haven't taken over internet marketing yet, meaning there's a huge amount of space for the small fish to get in there and grow his/her business. Sure, when the migration happens, it'll be hard to play on the same level with the massive ad buys pouring in from big-time companies, but by that time you'll already have a good grip on internet advertising in your hand.
And hopefully, beyond that, you'll have a great amount of customers built up for your specific market concentration. And you'll know what they want through analysis, how they find you, and what it takes to get them to help you earn the money you need to earn.
What You Can Do When it Changes
This way, you won't need to splash out tonnes of cash on "market research" etc., because you'll have already profited from an unprecedented schism in the online ad market that just happened in these last few months.
It's unlikely to see the crisis as your friend, but it's not entirely unexpected. Some of the world's best businesses and best conglomerates grew from various crises because they made smart decisions and knew when to profit from a changing marketplace. Make sure you do the same.