Raise Your Buyer"s Perception of Value
For some unknown reason, some people equate some products of higher quality and value than others, when they may contain the exact same content.
That's like the difference between generic brands and in-house brands, except that in online marketing, it's more a question of image marketing, rather than brand.
So, if you want your customers to pay more for certain products, all you have to do is increase their perceived value for those products.
You can use different online technologies to increase the perception of the value of a product.
For instance, how much is a consulting email from you worth? Probably not as much as a telephone call.
The fact is that the more direct a contact is with the expert, the more it is perceived to have a higher value.
So, courses with contact with the expert are even more valuable than emails and ebooks on the same subject.
The same thing is true of packaging when you deliver physical items.
How you present the packaging can increase the perceived value.
If you have one CD-ROM you are selling with plain packaging and another with a beautiful graphic on the cover, most people will suggest the second is worth more - even if they are the exact same CD! This is very important to understand as an online marketer.
Your image is everything and can help you to command higher prices for products and services, if you understand the psychology enough.
You can also use this knowledge to delight your customers by always paying attention to the size, shape, and image of your product when it arrives in their mail box or in box.
Online eBay marketers, for instance use html templates and large photos to help people imagine touching the product or being an owner.
This type of media manipulation can be used on your website to enhance the products you sell and create an aura of success and quality on your online inventory.
If you pay attention to the details of what technologies you use and how you present your products, you can raise their perception of value and use that to demand higher prices on some items.
That's like the difference between generic brands and in-house brands, except that in online marketing, it's more a question of image marketing, rather than brand.
So, if you want your customers to pay more for certain products, all you have to do is increase their perceived value for those products.
You can use different online technologies to increase the perception of the value of a product.
For instance, how much is a consulting email from you worth? Probably not as much as a telephone call.
The fact is that the more direct a contact is with the expert, the more it is perceived to have a higher value.
So, courses with contact with the expert are even more valuable than emails and ebooks on the same subject.
The same thing is true of packaging when you deliver physical items.
How you present the packaging can increase the perceived value.
If you have one CD-ROM you are selling with plain packaging and another with a beautiful graphic on the cover, most people will suggest the second is worth more - even if they are the exact same CD! This is very important to understand as an online marketer.
Your image is everything and can help you to command higher prices for products and services, if you understand the psychology enough.
You can also use this knowledge to delight your customers by always paying attention to the size, shape, and image of your product when it arrives in their mail box or in box.
Online eBay marketers, for instance use html templates and large photos to help people imagine touching the product or being an owner.
This type of media manipulation can be used on your website to enhance the products you sell and create an aura of success and quality on your online inventory.
If you pay attention to the details of what technologies you use and how you present your products, you can raise their perception of value and use that to demand higher prices on some items.