Is Your Social Media Monitoring Strategy Working?
Get into a discussion on the apt engine to reach your potential customers and you will see most people will choose the social media sphere.
Used correctly it is one of the fastest and effective mediums to generate new leads and sales.
However, with multiple social networking sites being available today, it is essential to understand whether your social media monitoring strategy is working or not.
To make the job easy, we offer few basic consequences.
If they look familiar to you then there are chances that your strategy is not working best for you.
Extremely self-promotional social channels Review the content you are sharing.
If they are self-promotional in nature then people might not follow or share it.
This is because your online audience prefers anything interesting and that adds value to their timeline.
This means that as a brand you need to grow beyond generic product releases and news on service offerings.
Current news and updates that might interest your audience include interesting blog posts, industry news, humorous videos and the like.
No personality created for the social channel If you are on Twitter, then would you care to follow someone whose profile picture does not have an image of an individual? Chances are not often.
This is because everyone aims to connect to another person, and not just mere brand logos, trademarks and official updates.
If you are able to successfully create a personal brand voice or personality that distinguishes itself as an entity then you are following the correct monitoring strategy.
Conversations aren't two way Sharing interesting content online is not all.
You need to ensure that you communicate with your online audience.
This means replying to their tweets or messages and even retweeting their updates in Twitter.
In case of Facebook you can do the same by replying, liking any updates and sharing them as well.
Hence, a two way communication indicates that your social media monitoring strategy is working in your favor.
Using the inappropriate social media websites What are the prominent social networking sites? They include names such as Twitter, Facebook, YouTube, Vimeo, StumbleUpon, Reddit, Delicious, LinkedIn, SlideShare, Flickr and many more.
So many options do seem overwhelming at times.
However, to be able to follow an efficient social media monitoring strategy it is essential to realize that that you need not be present everywhere.
The idea is to concentrate on a website that will be able to cater to your objective the most.
For instance, if your venture is a B2B tech organization, then perhaps SlideShare, LinkedIn and Twitter will work best for you.
Used correctly it is one of the fastest and effective mediums to generate new leads and sales.
However, with multiple social networking sites being available today, it is essential to understand whether your social media monitoring strategy is working or not.
To make the job easy, we offer few basic consequences.
If they look familiar to you then there are chances that your strategy is not working best for you.
Extremely self-promotional social channels Review the content you are sharing.
If they are self-promotional in nature then people might not follow or share it.
This is because your online audience prefers anything interesting and that adds value to their timeline.
This means that as a brand you need to grow beyond generic product releases and news on service offerings.
Current news and updates that might interest your audience include interesting blog posts, industry news, humorous videos and the like.
No personality created for the social channel If you are on Twitter, then would you care to follow someone whose profile picture does not have an image of an individual? Chances are not often.
This is because everyone aims to connect to another person, and not just mere brand logos, trademarks and official updates.
If you are able to successfully create a personal brand voice or personality that distinguishes itself as an entity then you are following the correct monitoring strategy.
Conversations aren't two way Sharing interesting content online is not all.
You need to ensure that you communicate with your online audience.
This means replying to their tweets or messages and even retweeting their updates in Twitter.
In case of Facebook you can do the same by replying, liking any updates and sharing them as well.
Hence, a two way communication indicates that your social media monitoring strategy is working in your favor.
Using the inappropriate social media websites What are the prominent social networking sites? They include names such as Twitter, Facebook, YouTube, Vimeo, StumbleUpon, Reddit, Delicious, LinkedIn, SlideShare, Flickr and many more.
So many options do seem overwhelming at times.
However, to be able to follow an efficient social media monitoring strategy it is essential to realize that that you need not be present everywhere.
The idea is to concentrate on a website that will be able to cater to your objective the most.
For instance, if your venture is a B2B tech organization, then perhaps SlideShare, LinkedIn and Twitter will work best for you.