Who Are Transumers and What Do They Mean to the Work at Home Business?
Have you heard about 'Transumers'? This group of consumers loves to rent and they do so for some very practical reasons.
Transumers have seen what the housing crunch has done to American consumers so they have radically accepted the idea of rental.
It's not just a rental of housing, but they are finding they are happy to rent other items they might have otherwise purchased.
Today Transumers are renting the usual suspects like cars and DVD titles, but they are taking it a step further.
They are also renting books, handbags, and a variety of other items they don't feel the need to own, but want to use from time to time.
Transumers will even barter among themselves to trade something they already have for something else they might want.
These individuals want to stay on a budget and they want to enjoy life, too.
If one of these individuals actually purchases something that is not perishable it is likely they will ultimately trade it when they no longer need it or the novelty of the product wears off.
This lifestyle allows Transumers to be mobile without the need for lots of excess 'stuff'.
They can move from city to city without the need to sell a home or drag a lot of material possessions from one locale to another.
What does this mean for the work-at-home business owner? Perhaps it simply means you should be aware of a new paradigm in consumerism.
Your reaction to this subtle, but growing change could impact your future business prospects.
Knowing this information could also provide the potential of a secondary business opportunity.
Consider the possibility of providing a membership link exchange.
In this case it's not a link to a website, but a link to someone who wants to rent or lease an item for a period of time.
By facilitating a trade between customers you could leverage commissions.
Obviously this would be secondary to the idea of actually selling your work at home products, but it is a proactive step in reaching out to a group that may be interested in your product, but have little interest in long-term ownership.
You might even consider the potential of starting a lease or rental program related to your product line.
This could be developed by the return of perfectly good merchandise that a customer sent back for reasons other than being defective.
You might also be able to use refurbished merchandise in a lease or rental arrangement.
It would be important to develop the terms of rental or lease.
You would need to learn what potential exists for insuring the merchandise and for addressing customers who are either late of refuse to return the merchandise.
Transumers are motivated by a number of factors including the belief that materialism is not for them and that less overall goods may be better for the environment.
On the other hand they also have a desire to use or include various consumer goods in their regular lives - if only for a short period of time.
Transumers have seen what the housing crunch has done to American consumers so they have radically accepted the idea of rental.
It's not just a rental of housing, but they are finding they are happy to rent other items they might have otherwise purchased.
Today Transumers are renting the usual suspects like cars and DVD titles, but they are taking it a step further.
They are also renting books, handbags, and a variety of other items they don't feel the need to own, but want to use from time to time.
Transumers will even barter among themselves to trade something they already have for something else they might want.
These individuals want to stay on a budget and they want to enjoy life, too.
If one of these individuals actually purchases something that is not perishable it is likely they will ultimately trade it when they no longer need it or the novelty of the product wears off.
This lifestyle allows Transumers to be mobile without the need for lots of excess 'stuff'.
They can move from city to city without the need to sell a home or drag a lot of material possessions from one locale to another.
What does this mean for the work-at-home business owner? Perhaps it simply means you should be aware of a new paradigm in consumerism.
Your reaction to this subtle, but growing change could impact your future business prospects.
Knowing this information could also provide the potential of a secondary business opportunity.
Consider the possibility of providing a membership link exchange.
In this case it's not a link to a website, but a link to someone who wants to rent or lease an item for a period of time.
By facilitating a trade between customers you could leverage commissions.
Obviously this would be secondary to the idea of actually selling your work at home products, but it is a proactive step in reaching out to a group that may be interested in your product, but have little interest in long-term ownership.
You might even consider the potential of starting a lease or rental program related to your product line.
This could be developed by the return of perfectly good merchandise that a customer sent back for reasons other than being defective.
You might also be able to use refurbished merchandise in a lease or rental arrangement.
It would be important to develop the terms of rental or lease.
You would need to learn what potential exists for insuring the merchandise and for addressing customers who are either late of refuse to return the merchandise.
Transumers are motivated by a number of factors including the belief that materialism is not for them and that less overall goods may be better for the environment.
On the other hand they also have a desire to use or include various consumer goods in their regular lives - if only for a short period of time.