For any business to be successful, it is important that it cultivates a good relationship with its customers.
Your business will only prosper if customers trust you and what you offer since they are the core of your business.
Below are a few points that will help you be trustworthy and hence attract customers to your business: 1.
Embrace the real you Nowadays, it is almost pointless and a waste of resources to think that having a very complicated name for your company or a very big title will help you to attract customers.
Remember that you will earn more respect from your customers if you present yourself as the real you rather than trying to pretend to be someone you are not just so as to attract customers.
This is because if you do this, then your customers will translate that to mean you are not a confident person, hence your business will also suffer.
2.
Believe in the authenticity of your products and services If you believe that your products and services are authentic and highly valuable, then you will confidently state the prices, the positive aspects as well as the negative aspects of what is on offer to your customers.
This will also help you to stand firm even when customers try to persuade you to reduce prices or complain about high pricing among other things.
In addition, you will also have all the information about the product, answer any question about it without hesitation and with a lot of conviction which will lead to your customers trusting you.
3.
Take time to research about other firms in the same industry as yours It is always important to network, especially with people who deal in the same line of business as yours.
Take contacts, keep in touch and learn more about the industry.
Take your time to learn how other businesses have succeeded, what difficulties they went through and how they overcame them.
This way, you will be more equipped to deal with your own business and with any queries that your customers might have concerning other businesses like yours.
In turn, you will increase their level of trust in you.
4.
Pay close attention, reflect then react to your customers queries If your customers trust you, then you will also have self-confidence and will not find yourself in situations where you always have to prove that you are trustworthy.
On the other hand, if you are nervous and don't believe in yourself, then how can your customers believe in you? How will you be able to attract customers? Whenever you are having a conversation with your customers, pay close attention to what they are asking you, reflect on what they have said before reacting appropriately.
This way, you will be able to cultivate more trust with your customers.
5.
Forget about 'sales' when talking to your customers If you are someone who is always trying to convince your customers to buy something every time you talk to them, then you have to stop! Now! When you are talking to them, think of it as having a conversation with any other person who is not your customer.
You wouldn't be talking about sales with them, would you? Simply have a conversation telling your customers about the benefits of what you offer and how they stand to benefit.
Avoid statements such as we offer the best products in town,you will get your money back if you don't like the product among others.
Don't suffocate them because they will feel that you are trying too hard which will have negative results.
Give then the basic information and then trust them to make the right decision.
6.
Strive to help customers solve their issues, rather than trying to be a 'the good guy' Do not try to be a 'the good guy' when doing sales.
Working too hard to save the day will not make you trustworthy to your customers.
All you have to do to gain their trust is to help them solve their issues.
Give them solutions to their problems, practical solutions which they can apply.
When they do this, then the customers will feel that they were able to accomplish something and solve an issue due to your input.
And this will make them trust you more.