App Family - A Key App Store Optimization Technique
With millions of apps swarming mobile app stores, you cannot think of making an app and putting it out on the store without a proper ASO strategy. Given the number of apps and the small screen size of smartphones, there can only be a few app names visible at any one time in the search results. You will want your app to be on the first 3 or 4 results, when people search for what they want.
Here are a few things you can consider when you apply App Store Optimization to your iOS, Android, or Windows App.
Name
As tempting as it might be to give you app a crazy and catchy name, it is always better to be descriptive. People should be able to look at the name of your app and tell what it does. For instance, if your app is related to weather information, start the name with Weather and add something to it. For instance, €weather channel€, €weather on the go€.
This is a very simple example, but you get the idea. This way, when people search the app store with the keywords €weather€, your app is more likely to pop up in the search results. It is equally important that you keep the name of your app name very short. As a rule of thumb, it shouldn't be greater than two words.
Of course, this makes your job ten times more difficult, but that it is what it takes to make your app easy to find and remember. In some special cases, you can have a distinct name for your app that is not related directly to functionality. This includes games and other entertainment apps, but you do not want to stray too much from the convention.
Description
The way you describe your app plays a huge role in whether people will download it on their devices. Your app description is your entire marketing strategy rolled up into about 120 words. That is how much the iPhone screen can display without the user having to scroll. Work doubly hard on describing your app with a short and concise description.
Use keywords and describe the functionality in the most attractive way. It is only one sentence, but you can spend the whole week coming up with the right ones. Regardless of how well your app works, it is the description that will nail it for you and persuade people to purchase or download it.
Here are a few things you can consider when you apply App Store Optimization to your iOS, Android, or Windows App.
Name
As tempting as it might be to give you app a crazy and catchy name, it is always better to be descriptive. People should be able to look at the name of your app and tell what it does. For instance, if your app is related to weather information, start the name with Weather and add something to it. For instance, €weather channel€, €weather on the go€.
This is a very simple example, but you get the idea. This way, when people search the app store with the keywords €weather€, your app is more likely to pop up in the search results. It is equally important that you keep the name of your app name very short. As a rule of thumb, it shouldn't be greater than two words.
Of course, this makes your job ten times more difficult, but that it is what it takes to make your app easy to find and remember. In some special cases, you can have a distinct name for your app that is not related directly to functionality. This includes games and other entertainment apps, but you do not want to stray too much from the convention.
Description
The way you describe your app plays a huge role in whether people will download it on their devices. Your app description is your entire marketing strategy rolled up into about 120 words. That is how much the iPhone screen can display without the user having to scroll. Work doubly hard on describing your app with a short and concise description.
Use keywords and describe the functionality in the most attractive way. It is only one sentence, but you can spend the whole week coming up with the right ones. Regardless of how well your app works, it is the description that will nail it for you and persuade people to purchase or download it.