Chiropractic Marketing With Facebook Ads
Facebook has over 750 million registered users and about half of them check in each day.
If you're a chiropractor, you can use the power of Facebook to market your practice and to easily generate more new patients.
Facebook Ads have become a very popular way for businesses to attract new clients.
Here are some basics concerning the use of Facebook Ads.
Your Facebook Fan Page The first thing you want to do before you run any advertisements on Facebook is to make sure than your fan page looks good, has a landing page, and is current.
Your page should be professional and include appropriate content.
Remember that you are using this massive social site to create a professional presence and not to just make personal statements.
If you want to do the latter then feel free to create a personal Facebook page over which you keep tight controls.
Your Facebook business page needs to have a description of your practice, a link to your primary website and your contact information.
Also helpful are pictures of your enterprise and postings that can be used as a resource by visitors.
Once you have a solid page established, you can focus on running ads.
Creating Ads Facebook Ads have three primary areas: ·The image or picture ·Headline (25 characters) ·Text (135 characters) In creating your ad, you want to use a picture that is appropriate, appealing and attention getting.
Make sure it has all three elements.
Once again consider the professional image you want to project to potential patients.
Your headline also has to be extremely effective-short, snappy and memorable.
Like your image, it must grab people's attention while defining your chiropractic practice.
Finally the text, which is very limited (less than a text message), must be descriptive, powerful and focused.
Connect with your potential patient on a personal basis and in a way that will make them what to click on your ad to find out more.
Your Demographic One of the best things about running a chiropractic Facebook ad is that the social network allows you to define your demographic in detail.
However, chiropractors want to be careful in doing so as there can be a tendency to eliminate potential patients.
As an example, you'll definitely want to limit your advertisements to a specific region of the country.
But you may not want to narrow that area down too much as you may want friends in nearby areas who have friends in your geographic area to see your advertisement as they may mention your ad to them.
Also be careful about limiting your advertisement in terms of age.
Don't make the mistake of negating younger Facebook users as they are often very active and due to aches, pains and injuries are in need of chiropractic services.
Testing and Fine Tuning Once you've created a chiropractic advertisement, you'll want to run it for a minimum of three days and preferably for about one week, checking the stats and considering how you might adjust it.
Many people will run more than one advertisement at the same time in an effort to see which is more effective.
You will also want to consider adjusting who you are targeting with your advertisements so that you're using your advertising dollars effectively.
Facebook ads can be a sound way for chiropractors to build their patient base.
Once you get someone's attention with your ad, it's important that they go to a page that captures the essence of your practice, making them want more information or even convincing them to make an appointment.
If you're a chiropractor, you can use the power of Facebook to market your practice and to easily generate more new patients.
Facebook Ads have become a very popular way for businesses to attract new clients.
Here are some basics concerning the use of Facebook Ads.
Your Facebook Fan Page The first thing you want to do before you run any advertisements on Facebook is to make sure than your fan page looks good, has a landing page, and is current.
Your page should be professional and include appropriate content.
Remember that you are using this massive social site to create a professional presence and not to just make personal statements.
If you want to do the latter then feel free to create a personal Facebook page over which you keep tight controls.
Your Facebook business page needs to have a description of your practice, a link to your primary website and your contact information.
Also helpful are pictures of your enterprise and postings that can be used as a resource by visitors.
Once you have a solid page established, you can focus on running ads.
Creating Ads Facebook Ads have three primary areas: ·The image or picture ·Headline (25 characters) ·Text (135 characters) In creating your ad, you want to use a picture that is appropriate, appealing and attention getting.
Make sure it has all three elements.
Once again consider the professional image you want to project to potential patients.
Your headline also has to be extremely effective-short, snappy and memorable.
Like your image, it must grab people's attention while defining your chiropractic practice.
Finally the text, which is very limited (less than a text message), must be descriptive, powerful and focused.
Connect with your potential patient on a personal basis and in a way that will make them what to click on your ad to find out more.
Your Demographic One of the best things about running a chiropractic Facebook ad is that the social network allows you to define your demographic in detail.
However, chiropractors want to be careful in doing so as there can be a tendency to eliminate potential patients.
As an example, you'll definitely want to limit your advertisements to a specific region of the country.
But you may not want to narrow that area down too much as you may want friends in nearby areas who have friends in your geographic area to see your advertisement as they may mention your ad to them.
Also be careful about limiting your advertisement in terms of age.
Don't make the mistake of negating younger Facebook users as they are often very active and due to aches, pains and injuries are in need of chiropractic services.
Testing and Fine Tuning Once you've created a chiropractic advertisement, you'll want to run it for a minimum of three days and preferably for about one week, checking the stats and considering how you might adjust it.
Many people will run more than one advertisement at the same time in an effort to see which is more effective.
You will also want to consider adjusting who you are targeting with your advertisements so that you're using your advertising dollars effectively.
Facebook ads can be a sound way for chiropractors to build their patient base.
Once you get someone's attention with your ad, it's important that they go to a page that captures the essence of your practice, making them want more information or even convincing them to make an appointment.