Using a blog as a marketing tool opens the marketing campaign to hundreds of thousands if not millions of viewers each day.
Most people grow weary of reading or hearing another commercial advertisement for the latest gimmick or gizmo.
Not so with blogs.
Blogs are or appear to be more authentic than a typical commercial or infomercial.
The history of blogging is part of what makes it more authentic.
They are written by people for people and started out as a means of self-expression.
Using them as a marketing tool has become a smart way of cashing in on the emotional ties blogs create.
When using blogs as a marketing tool keep in mind this emotional connection and use it to tap into capturing an audience.
Having captured the audience, the marketing campaign through the blog should aim to have them subscribe to the blog using an RSS feed or email campaign.
Reaching people on an emotional level, consciously or subconsciously will keep them coming back for more.
For this reason, the blog must be kept updated with information; it can't be set up one day and left for weeks at a time with not input.
Feed the audience a daily dose of authentic news that ties into the product or service and lead them to the website with the product.
One tried and true method for making the blog more authentic is to purchase a domain name for the blog site.
Although blogs are mostly free to set up, the name of the blog is usually janedoe@jaenedoe.
blogger.
com; most free blog sites have a way to point the blog to a domain name.
This one small aspect can mean more traffic than most people realize.
Successful marketing blogs engage their audience on an emotional level by making the campaign more personal than infomercials and other advertisements.
Keeping that tie means more traffic and more cash flow.