5 Tips to Generating Facebook Pages That Sell
As the most basic step you need to create a Facebook account.
Generate a Facebook page and start customizing your page so that it reflects your company or brand.
While creating your page keep the intended user or target customer in mind.
While it is good to create a brand using Facebook, you must first try and understand if your customers would be on Facebook.
A quick search for your product or company name on Facebook will show any Fan pages.
You can check these out as well.
Check other Social Media websites to decide what customers might have posted.
This will give you a good idea on how to optimize your Facebook page and on what to post in the page.
If you have created multiple pages or have found numerous pages about your product or company, you can also consider merging these pages into one page.
This ensures that you do not lose the fans you have across various pages and will make communication more effective.
While you might not consider this step important, this can be a very crucial step in formulating your strategy.
The second step would be to identify the goals or objectives of your fan page.
Most common goals are an increase in Fan Base, increase in leads and sales).
A good benchmark or metric is essential to your strategy.
This can help you determine whether your activities are useful or a waste of time.
Involve all stakeholders in this process.
Identify who can be the spokesperson, what content can be posted and in what manner.
When you know what kind of information can be posted, by whom and how frequently, and then things start working like clockwork.
A minimum of one to 2 posts per day would be ideal.
Try to avoid making posts which are all about sales.
Provide value and address customer concerns first.
Coax people to visit your website for answers to specific queries.
The third step would be to work on you page name, page images, applications.
Decide on the flow, the branding while keeping the goals in mind.
The fourth step would be to start marketing your page.
You can advertise using Facebook, promote via Google AdWords or other forms of advertising.
The next step would be to start communication and keeping track of your activities.
There are numerous tracking tools both paid and free which can help you identify how your page is performing against various metrics.
The information provided can be an eye opener and can help bust many myths you might have had regarding what works and what doesn't.
Generate a Facebook page and start customizing your page so that it reflects your company or brand.
While creating your page keep the intended user or target customer in mind.
While it is good to create a brand using Facebook, you must first try and understand if your customers would be on Facebook.
A quick search for your product or company name on Facebook will show any Fan pages.
You can check these out as well.
Check other Social Media websites to decide what customers might have posted.
This will give you a good idea on how to optimize your Facebook page and on what to post in the page.
If you have created multiple pages or have found numerous pages about your product or company, you can also consider merging these pages into one page.
This ensures that you do not lose the fans you have across various pages and will make communication more effective.
While you might not consider this step important, this can be a very crucial step in formulating your strategy.
The second step would be to identify the goals or objectives of your fan page.
Most common goals are an increase in Fan Base, increase in leads and sales).
A good benchmark or metric is essential to your strategy.
This can help you determine whether your activities are useful or a waste of time.
Involve all stakeholders in this process.
Identify who can be the spokesperson, what content can be posted and in what manner.
When you know what kind of information can be posted, by whom and how frequently, and then things start working like clockwork.
A minimum of one to 2 posts per day would be ideal.
Try to avoid making posts which are all about sales.
Provide value and address customer concerns first.
Coax people to visit your website for answers to specific queries.
The third step would be to work on you page name, page images, applications.
Decide on the flow, the branding while keeping the goals in mind.
The fourth step would be to start marketing your page.
You can advertise using Facebook, promote via Google AdWords or other forms of advertising.
The next step would be to start communication and keeping track of your activities.
There are numerous tracking tools both paid and free which can help you identify how your page is performing against various metrics.
The information provided can be an eye opener and can help bust many myths you might have had regarding what works and what doesn't.