Things To Avoid With An Email List For Your Internet Marketing Strategy
Dont Send Email to People That Dont Want It
The main reason that people throw away junk mail is because, well, they dont want it! They often didnt ask for it, arent sure how the marketer got their mailing address in the first place, and have no interest in the products being advertised.
There are a few ways to avoid this problem. For one, you can send emails only to those individuals that directly sign up for your email list, whether on your website or through another avenue. Although this wont result in a very large email list, it will mean that every person on your email list will actually want the email and that they will actually read it.
Dont Overdo It
Just because youve developed a large and functional - and voluntary! - email list doesnt mean that the people on your list want to hear from you every hour on the hour. Rather, you should be sending emails out to your subscribers only when you have something genuinely important to say, and only at preset intervals. For most websites, once each week is about as much as you should push. However, if you are a major online retail outlet, then feel free to inform people if youve got a really great daily deal.
Just like with most things concerning making money using the internet, how you use your email list is a largely flexible affair. You could even have a staggered list of different email services, like allowing people to receive your emails once/week or once/day, or even just when theres a special, email list only offer. Just keep the golden rule in mind: never send more email than you yourself would want.
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