Marketing your small business web site on the Internet by using articles submitted to free directories is tremendously effective when done correctly.
Where many people dropped the ball however is that they failed to revise your article marketing plan to keep up with current trends.
We live in an information age where the availability of current information is faster than ever before and if you are not ensuring that your articles are devolving at the same rate (preferably faster) then your competition, your efforts will be in vain and your potential customers will be spending their money with your competition.
For this reason it is absolutely imperative that you keep abreast of any and all changes and current events that affect your niche topic area.
As an article marketer you are seen as a potential expert in your chosen field; if your articles are fresh and current you are instilling a sense of confidence and trust in your readers who will in turn choose to spend their money with someone they trust.
Don't stay up to date and your readers will think you are only interested in a quick buck and will likely not pay you any further attention.
This is the death knell for your website.
The search engine Google has made easy work of staying current on topics of interest to you and your potential audience.
It can be as easy as setting up Google Alerts that will e-mail you whenever content on your chosen topic is available.