Social Media Marketing Tools For Small Businesses
Internet in particular was one of the greatest inventions by man since it changed the way things are done.
It is used by firms to increase their visibility around the world and can be done with the click of a mouse button.
To add on that, social networking led to change in organizations marketing strategies towards social networks.
There is a huge variety of social media marketing tools for small businesses that are in use today including Facebook, Twitter, and YouTube, among others that help increase sales and visibility of the firm on the internet.
Facebook being the largest social networking platform on the internet has close to a billion subscribers.
The mere fact that this site attracts great numbers gives enough web traffic for any organization that tries to market its products through this media.
Great internet visibility will be experienced even for starting organizations.
Users can post photos or video clips and even update status on the different aspects of their personal life.
Using Facebook, the advertiser can target specific types of users.
Twitter is a social platform that ensures that members of the public can freely share tweets on their different activities that they engage in various aspects of their life.
The use of such platforms enables firms to tweet their products and services and have members of the public follow with what these organizations are doing thus remain updated.
LinkedIn is a social media platform mostly designed for professionals.
It enables professionals to share their profiles and resumes and can be accessed by employers in the different sectors of the economy.
This facilitates a proper link between employers and job seekers.
Small enterprises can use this platform to increase the visibility of their commodities among professionals.
QR codes are machine readable codes generated using some website platforms that enable users to access further information about commodities.
Users should have QR code readers enabled so as to read such content.
Businesses use this platform to direct readers to further access the original source file for further information about their items of sale.
YouTube social media marketing tool guarantees that users can access video clips for free.
They enable web surfers to access a large database of video clips to keep entertained.
Enterprises can use this platform in ensuring that they drive traffic to their websites and also to keep their items of sale visible to the many web surfers.
YouTube is a Google owned company and is the largest in the industry in distributing short videos.
Google Plus is a development of Google and is aimed at competing with Facebook.
It has similar Features as Facebook and enables users to share content over the internet of different aspects of their life.
Enterprises can use this tool to reach out to their clients since they use emails to communicate with them.
They can invite all their clients to their network and start sharing important information.
Google ad words promotes websites using keywords.
This is a search engine optimization technique aimed at making sites to appear among the first results in search engines.
They increase the number of website users by increasing the number of clicks in these sites.
Firms can use this technique in driving traffic to their websites.
Social media marketing tools for small businesses still continue to dominate the market since many are designed for start ups.