The World Wide Web has introduced news hues/aspects to shopping.
There are online stores, auctions, bargain websites, brand websites, deal comparison websites, shopping directories and more.
And, an online shopper never has to jostle, look for safe parking, or travel half way across town to buy anything.
From the comfort of home/office the online shopper can complete the purchases.
Comforts and conveniences aside there are aspects of the cyber world that are frightening and murky.
Very often crucial financial information gets stolen and credit cards are wrongly used.
Privacy on the internet needs to be protected and so while shopping online extra care needs to be taken.
Six simple steps will ensure cyber safety: 1.
Before shopping on any website do a background check.
Ensure that the website has a genuine postal address and contact details.
Contact agencies like the Better Business Bureau and local/state consumer protection agencies to ensure there are no complaints or cases against the website.
Check whether the shopping website is a member of the BBB or other associations that are dedicated to "fair business practices.
" 2.
Always be vigilant.
At the payment gateway check whether the address bar shows https or shttp.
Look for the veri sign that indicates that the gateways are secure.
Never reveal sensitive information and read through the websites promises regarding consumer safety.
If your browser flashes any warnings about encryption or scrambling abandon use of the shopping website.
3.
Before purchase make sure you have found out the price and other details from at least 2/3 deal comparison websites.
Jot down the description of the item; manufacturer; price; whether used or new; warranty information and more.
Before paying check the return policy.
4.
Use a credit card to make payment through the secure payment gateway.
This will help in case there is any dispute between you and the website/manufacturer.
5.
Never use a high value debit/credit card to buy items online.
Obtain from your credit card company single use credit cards.
Single use credit cards protect you from cyber thieves.
6.
Always keep all records of purchase intact.
In case the object you buy never arrives or is damaged in transit you will need all the paperwork to establish your rights.
Be an "aware" consumer and visit websites hosted by the Federal agencies and the American Bar association (http://www.
safeshopping.
org) Such online websites are dedicated to knowledge and help consumers maximize the internet shopping experience by staying safe.
Very useful is www.
ftc.
gov/bcp/edu/microsites/idtheft dedicated to informing consumers of identity theft and safety measures.
Stay safe by protecting your personal and financial information.
Never click on links in emails and other advertisements online; always type in the address on your web browser.
Use the best anti-virus and spam protection software and be sure to change your password every 60 days.
Vet your credit card and other statements carefully; if you notice any discrepancies report it to the authorities immediately.
A few simple procedures will protect you effectively.