It hasn't come as a surprise to learn that Microsoft have lowered the price of their Zune media player.
This announcement ushered in the New Year.
This move has most certainly been happily embraced by consumers who are experiencing financial cut backs.
It was also no doubt a marketing ploy to upset Apple.
This kind of marketing ploy is greatly appreciated by avid media player enthusiasts.
The Microsoft / Apple saga is far from over as they jockey for the number one media player position.
The drop in Zune prices comes at a time when iPod by Apple was thought to be releasing updates.
Last year consumers were able to pick up a new Zune for $249.
This model comes with 30GB HDD.
It also has a FM tuner and WiFi (limited).
This model is available in a range of funky colors such as watermelon red, white, black, brown and baby pink.
But this year consumers can pick up the very same Zune model for $199.
This puts a saving of $50 in the pockets of consumers.
This saving is being felt in areas like myzdownloads.
com that caters for members only.
For a once off payment members have access to an exclusive Zune site for downloads.
Getting a $50 saving makes it even more worthwhile to take out such a membership.
Zune prices are some of the most cost effective for consumes who want to own a media player.
It could be said consumers are expecting brand names to come up with better prices in current financial times.
Microsoft has delivered the goods.
If you are thinking of investing in Zune media player it has never been a better time than now.
Zune prices will give you a low price and the best features.
This is what every savvy shopper is looking for.
To get the best deals you have to buy at the right time.