Creating a Presence

• When creating your online presence, you could opt for your own website, or you could set up a virtual shop in an established website like Amazon. Consider doing both. If you sell handmade goods, for instance, you could create a "shop" on Etsy, as well as your own website. You'll definitely look more professional if you have your own website. That's the link you'll put on your business cards and send to all your friends. Having a shop on a well-known site can give you more exposure, though, sending more traffic to your website. Purchase a domain name so you look professional.
  
  

Developing a Niche

• To attract customers, you need a niche -- something you specialize in. You should aim to provide a distinct product that customers can't get just anywhere. The product must also be in-demand enough to bring in a profit. For instance, vegan shoes would have a large market base who cannot find this product in most traditional shoe stores. If you want to sell a product, you need to make it different than what customers can find in department stores or give your store a distinct image. You could have a bookstore focusing on health, for instance, as such a store doesn't exist in most traditional shopping centers.
  
  

Offering Convenience

• The convenience of online shopping can also draw in customers. Enhance the convenience of your products by offering free wrapping, returns and different shipping options, including lower shipping costs for each item if customers purchase more than one. Alternatively, rather than providing a product you could provide a service, like logo or web design, consulting with clients by email and phone rather than in-person. Market this service as being personal yet convenient, since clients don't need to leave their home to have a consultation with you.
  
  

Setting Up a Phone Line or Virtual Office

• You can get an 800 number for your business to give customers a free way to contact you with questions or to make purchases. If you expect them to call, it's important to get this service, which usually costs a low monthly fee (around $10). You can set up an automated greeting and routing system if you have other staff members who customers may wish to contact. You may want to consider setting up a virtual office if you expect to be consulting with clients or answering a lot of questions. A virtual office makes it seem like you have a real office space. A receptionist fields calls for you, you use the office address for your mail and you have access to office space for professional meetings. If you consult with clients in person, this can be an inexpensive way to maintain a professional image.