One easy way to reach a large number of people in your target market is to make sure your page is properly optimized for search engines. It is true: you can, very simply, use SEO on your fan page so that new traffic will be sent to your search engines every day. The best part about this method is that the people who go to your page from the search engines will actually be interested in what it is that you have to offer. Here are three ways to use SEO to make sure you get the traffic you want for your Facebook page.We'll then go into how you can explode your rankings by using free backlinks.

A common sense tip would to be get a high number of inbound links to your Facebook fan page because they help in boosting the page rank of your fan page. The same rules apply to a regular fan page; for example, the more inbound links point to your page, the stronger your page rank will be. You can raise the number of inbound links you have by using "Find us on Facebook" badges on all of your websites. Besides that, the Fan Box widget for your fan page includes a backlink to your page, which makes it perfect for backlinking.

When you create your fan page, you'll notice a few default tabs where you can have your visitors land. However, these areas provide reduced options such as your wall,  links, information and more. This problem, though, can be resolved with FBML, which is an application designed to add more boxes and tabs into a fan page where one can include content that is better optimized. This makes it easy for you to place more text, images, and links on your page by having more boxes set up. The benefit to you is that your general content score will increase. How will this help your fan page from an SEO perspective? There is a better chance of getting Google to notice your fan page. Once you get going, you can leverage your SEO by using good backlink software.

Don't overlook the power of giving back to your followers. Make sure you offer something of value and see how quickly that adds up to new fans for your page. Use this as a tool that will not only increase your esteem in the eyes of the search engine but will also gain your fan page many new followers. Nothing works better than this to reach a wide audience and introduce them to your brand in a positive way.

After reading the article, you should now see just how much exposure you could get by utilizing Facebook the right way. And when you optimize your pages, you will see just how much traffic and exposure you can get. You don't need to do everything at once, as a little bit at a time is enough to really get you great search engine results. If you give it time, your fan page will suddenly be at the top page before you know it. To better improve your rankings,  use SEnuke X.