5 Reasons Why Business Websites Fail
I have compiled these 5 main reasons that can cause your business website to fail and can greatly hinder your online business success.
This report is for the serious business person looking for serious business profits and results from the web.
You CAN successfully use the internet as an important marketing tool in growing your business, regardless of whether you are looking to generate leads, make online ecommerce sales, or offer online business services.
You can put yourself ahead of the game and set yourself up to succeed by avoiding these 5 pitfalls and following my proven program for steps to success.
Reason # 1: Lack of a good website strategy.
Finding the time to develop an effective internet strategy can be difficult and time-consuming if you don't know the right questions to ask.
To be effective, your website and online marketing strategy need to be part of your overall business goals and objectives.
It needs to be aligned with your current offline business plan and strategies so your online tactics work with your business and not against it.
I advise my clients to build their website presence at a practical pace that fits with their needs and budgets.
You can start with a corporate website and then add basics like search engine optimization, article marketing, press releases that all attract the attention of their target audience.
And once you have your base established, you can move into other approaches like blogs, social marketing, etc.
Reason # 2: Unprofessional or Improper Online Image Your business website is the first impression that online visitors see when they find you on the web.
Does accurately reflect your company's business image? It can be tempting to try and design your website yourself.
But unless you are a professional web designer, it is easy for your website visitors to tell if your website has been professionally designed or if it is a "paint by number, fill in the blanks" template.
Reason #3: Stagnant, Outdated Content Nothing will kill your online business success quicker than stagnant, out of date web content.
If a website visitor returns to your site only to find the same information time after time after time, he will click away and never return.
You need to show that your website is active, that your business is active, and that you are actively looking for their business.
Give them a reason to come back to your website - give them fresh and timely content and they will reward you with their business.
Reason #4: Lack of Online Marketing & Promotion The best built website won't do your business any good if online visitors don't know you're there.
You must make your website stand out from the crowd.
You can't expect people to just "find" you on the internet - you need a plan to drive qualified eyeballs and traffic to your site.
You can spread the word about your business website in any number of ways online including search engine optimization, inbound marketing, and pay-per-click advertising.
Reason #5: Lack of Flexibility in Your Online Plan In this fast-paced internet age, you have to be ready to change with the times, you have to be ready to react at the speed of the internet and adjust your online sails to catch the newest wind of internet and economical trends as it makes sense for you and your business.
You have to continually move in the direction your target audience wants.
This report is for the serious business person looking for serious business profits and results from the web.
You CAN successfully use the internet as an important marketing tool in growing your business, regardless of whether you are looking to generate leads, make online ecommerce sales, or offer online business services.
You can put yourself ahead of the game and set yourself up to succeed by avoiding these 5 pitfalls and following my proven program for steps to success.
Reason # 1: Lack of a good website strategy.
Finding the time to develop an effective internet strategy can be difficult and time-consuming if you don't know the right questions to ask.
To be effective, your website and online marketing strategy need to be part of your overall business goals and objectives.
It needs to be aligned with your current offline business plan and strategies so your online tactics work with your business and not against it.
I advise my clients to build their website presence at a practical pace that fits with their needs and budgets.
You can start with a corporate website and then add basics like search engine optimization, article marketing, press releases that all attract the attention of their target audience.
And once you have your base established, you can move into other approaches like blogs, social marketing, etc.
Reason # 2: Unprofessional or Improper Online Image Your business website is the first impression that online visitors see when they find you on the web.
Does accurately reflect your company's business image? It can be tempting to try and design your website yourself.
But unless you are a professional web designer, it is easy for your website visitors to tell if your website has been professionally designed or if it is a "paint by number, fill in the blanks" template.
Reason #3: Stagnant, Outdated Content Nothing will kill your online business success quicker than stagnant, out of date web content.
If a website visitor returns to your site only to find the same information time after time after time, he will click away and never return.
You need to show that your website is active, that your business is active, and that you are actively looking for their business.
Give them a reason to come back to your website - give them fresh and timely content and they will reward you with their business.
Reason #4: Lack of Online Marketing & Promotion The best built website won't do your business any good if online visitors don't know you're there.
You must make your website stand out from the crowd.
You can't expect people to just "find" you on the internet - you need a plan to drive qualified eyeballs and traffic to your site.
You can spread the word about your business website in any number of ways online including search engine optimization, inbound marketing, and pay-per-click advertising.
Reason #5: Lack of Flexibility in Your Online Plan In this fast-paced internet age, you have to be ready to change with the times, you have to be ready to react at the speed of the internet and adjust your online sails to catch the newest wind of internet and economical trends as it makes sense for you and your business.
You have to continually move in the direction your target audience wants.