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A New Era Of Digital Media: Blu-ray

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Blu-Ray Discs (BDs) are the next-generation optical disc format and are fast replacing the DVD and the HD DVD formats. BDs have a significant increase in storage capacity than DVDs and HD DVDs because of its use of a blue-violet laser instead of the red laser that DVDs utilize. The shorter wavelength of this blue-violet laser makes writing digital information on discs more precise in such that more information can be stored in the disc. The single-layer Blu-Ray Disc can hold 27 GB (gigabytes) of information while a double-layered Blu-Ray disc can accommodate up to 50 GB.

The increase in the storage capacity makes it possible for BDs to hold High Definition Movies which normally take up a lot of storage space. The advanced technology of Blu-ray allows it to display movies in either 720p, 1080i and 1080p formats. Blu-ray discs are perfect for storing high quality audio tracks and delivering 7,1 sound. Using Blu-Ray technology also makes it possible for 7.1 channel audio mastering with lossless DTS HD and Dolby True HD audio formats.

High Definition Video and Audio produces clear and crisp results like never seen or heard before. High Definition produces such a beautiful picture that it feels like watching a movie in a cinema. The increased fidelity of the sound when played in a 5.1 surround sound system makes watching movies at home more pleasurable. As a result many inidividuals are slowing changing over to Blu-ray. This is a fact made evident by a February 1, 2008 article that shows that Blu-Ray movie titles hold an 80 percent market share for the month of January.

Compared to DVD the selection of movies is low, however you can expect the number of titles available to rise dramatically over the new few years. Major movie studios like Warner have publicly announced that all their High Definition movies starting May 2008 will be released only on Blu-Ray Discs.

Unfortunately HD-DVD has fallen from its grace as Blu-ray captured the market securing the support of 80% of high definition consumers. In increased demand for Blu-ray movies is due to the clarity presented in the video as well as the Blu-ray covers themselves.

Blu-Ray covers are the cover art that represents the movie being purchased. The cover art shown on the Blu-Ray covers are responsible for attracting a customer to buy the movie. A Blu-ray cover usually has artwork related to the movie on the front as well as the official logo. The front images may also have many screens from the actual movie to preview what the film is about. The fron of a Blu-ray cover must capture the attention of a consumer which means that it must be creative while representing what the movie is roughly about. The rear of a Bly-ray cover presents the synopsis, credits, special features, screen captures and much everything else which is found on a regular DVD cover. Blu-Ray covers along with Blu-Ray technology has truly revolutionized the movie industry.

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