What To Avoid In Your Sales Letter In Order To Generate Maximum Leads For Your Network
A great sales letter has the capacity to convert many leads from just being "curious on-lookers" to excellent down-lines in your company.
However, many a times most of us over-sell our opportunities and "scare" away the would-be down-lines.
There are many factors that can affect our sales letters but the most common mistake made is the use of forward-looking statements in our sales letters.
The statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements.
Factors that could cause actual results to differ materially from those expressed or implied in such forward-looking statements include; - the amount of investment required in terms of money or time - the level of commitment required from the leads - the amount and level of training or coaching required - if any or no level ofprior experiencerequired - the level of performance required - changes in state or federal legislation or regulations - general economic conditions and inflation For great success, agreat sales letter should be "honest" and the truth should be depicted.
The use of statistics should be limited to only the "necessary" statistics required to reinforce the point being made in the the sales letter.
I recommend the use of testimonials that are only credible and relevant to the sales speech made.
The testimonials should be just sufficient to drive the point home and not too many testimonials should be used.
Remember,a good sales letter should have great language skills such as correct grammar,spellings,tenses.
punctuations,etc.
The use of graphics should be avoided or else may scare the leads.
However,if graphics are used,they must be perfect ,minimal and professional.
Too many bells and whistles in any sales letter may damage its reputation very easily before the eyes of the readers.
Sales letters have become common and are increasinglybeing used in net-work marketing to attract leads or in advertising to promote products and services.
These sales letters may be send in a form of email or press release, or a blog, and/or an article.
How do weidentify forward-looking statements? Forward-looking statements in our sales letters can be identified through the use of words such as 'may","would","intend","should","estimate","believe","possible","project","plan","expect","anticipate","could',and "will".
To create a good sales letter that converts try to avoid the use of some of the words mentioned above and watch the great success your sales letter brings to your company.
However, many a times most of us over-sell our opportunities and "scare" away the would-be down-lines.
There are many factors that can affect our sales letters but the most common mistake made is the use of forward-looking statements in our sales letters.
The statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements.
Factors that could cause actual results to differ materially from those expressed or implied in such forward-looking statements include; - the amount of investment required in terms of money or time - the level of commitment required from the leads - the amount and level of training or coaching required - if any or no level ofprior experiencerequired - the level of performance required - changes in state or federal legislation or regulations - general economic conditions and inflation For great success, agreat sales letter should be "honest" and the truth should be depicted.
The use of statistics should be limited to only the "necessary" statistics required to reinforce the point being made in the the sales letter.
I recommend the use of testimonials that are only credible and relevant to the sales speech made.
The testimonials should be just sufficient to drive the point home and not too many testimonials should be used.
Remember,a good sales letter should have great language skills such as correct grammar,spellings,tenses.
punctuations,etc.
The use of graphics should be avoided or else may scare the leads.
However,if graphics are used,they must be perfect ,minimal and professional.
Too many bells and whistles in any sales letter may damage its reputation very easily before the eyes of the readers.
Sales letters have become common and are increasinglybeing used in net-work marketing to attract leads or in advertising to promote products and services.
These sales letters may be send in a form of email or press release, or a blog, and/or an article.
How do weidentify forward-looking statements? Forward-looking statements in our sales letters can be identified through the use of words such as 'may","would","intend","should","estimate","believe","possible","project","plan","expect","anticipate","could',and "will".
To create a good sales letter that converts try to avoid the use of some of the words mentioned above and watch the great success your sales letter brings to your company.