Product Creation Process - Step by Step
Creating products and in particular digital products is a very straight forward process.
In this article I am going to go through the product creation process step-by-step so that you know exactly what you need to do.
Finding your niche The first thing you need to decide upon is the kind of topic you are going to create a product about.
This should be something that you are knowledgeable about and have skills in.
This makes it far easier for you to create a product when you already have some form of expertise.
Customer demand Make sure that there is going to be demand for your particular product.
This means that you need to check that people are wanting this information and that there are customers who have already paid money to obtain that information.
This means that your product idea is likely to be profitable.
This is really important because you might create a brilliant product but if no one actually wants it and no one will actually pay for it then it becomes useless.
Creating your product Outline your product so that you know what you will include in it and the areas that you will cover in detail.
Have an idea in your mind who your target customer is.
Are they advanced for a beginner? Make sure that your product is created for a specific type of person in mind so that you can then target your marketing efforts towards that specific person.
Once you have produced an outline then you just have to create that product.
This could be a written e-book, an audio recording, or a video depending on the depth of information you need to convey.
Packaging your product Once your product is ready you need to upload it to your web server so that people can click on a link to be able to download it.
Sales page In order for people to purchase your product you will need a sales page that describes exactly what your product does, the benefits and the kind of results that people might expect to see if they purchase your product.
You will need to make sure that you have a payment system in place and that it is working correctly.
It is always a good idea to test this and to make sure that the download page is also working.
Marketing your product Now you can begin to market your product to your target customer.
Make sure that you always emphasize the benefits and why your product makes the ideal solution to your customers need.
In this article I am going to go through the product creation process step-by-step so that you know exactly what you need to do.
Finding your niche The first thing you need to decide upon is the kind of topic you are going to create a product about.
This should be something that you are knowledgeable about and have skills in.
This makes it far easier for you to create a product when you already have some form of expertise.
Customer demand Make sure that there is going to be demand for your particular product.
This means that you need to check that people are wanting this information and that there are customers who have already paid money to obtain that information.
This means that your product idea is likely to be profitable.
This is really important because you might create a brilliant product but if no one actually wants it and no one will actually pay for it then it becomes useless.
Creating your product Outline your product so that you know what you will include in it and the areas that you will cover in detail.
Have an idea in your mind who your target customer is.
Are they advanced for a beginner? Make sure that your product is created for a specific type of person in mind so that you can then target your marketing efforts towards that specific person.
Once you have produced an outline then you just have to create that product.
This could be a written e-book, an audio recording, or a video depending on the depth of information you need to convey.
Packaging your product Once your product is ready you need to upload it to your web server so that people can click on a link to be able to download it.
Sales page In order for people to purchase your product you will need a sales page that describes exactly what your product does, the benefits and the kind of results that people might expect to see if they purchase your product.
You will need to make sure that you have a payment system in place and that it is working correctly.
It is always a good idea to test this and to make sure that the download page is also working.
Marketing your product Now you can begin to market your product to your target customer.
Make sure that you always emphasize the benefits and why your product makes the ideal solution to your customers need.