People aren't as willing to hop into their cars and go shopping. Consequently, the internet has become a great place to grow one's business partly because it allows owners to reach people from all over the world. They don't have to settle for buyers only in their neighborhood. For a lot less money than they would spend for traditional advertising avenues such as a radio, direct mail or commercials, businesses can actually market their products to people all over the country and even in different parts of the world by simply placing a few ads.

Search engine optimization is a service that is in high demand for off-line businesses. You can offer to optimize a company's website and make great money in the process. Services that you might want to offer include either actually building a web site that will rank high in the search engines (you can always outsource it if you don't have the necessary skills) or you may offer to critique and improve their current web site. This may include some simple tweaks such as adding relevant meta tags, header tags and description tags. You might also need to place some relevant key words into the copy.

Keyword research is also something that brick and mortar businesses know very little about. They often have no idea who is looking for their product or what sites to attempt to get ranked for. Many businesses simply have a website built and hope that people somehow find their way to it.

By uncovering the keywords that people are looking for as it relates to whatever product or service the company is selling, you can get help businesses get some easy, targeted traffic.

Getting good, incoming links is also a very important part of search engine optimization. You can find relevant blogs to add your client's web site to. You may also want to create some press releases or write articles to build up their link counts as well.

With the struggling economy, businesses are desperate to get leads sell their products or services. Going online is one way for them to accomplish this and reach a much broader base. If you can provide some basic search engine optimization strategies and information which can result in targeted traffic to their web site, you can make good money helping these off-line businesses without a clue, advertise their products or services online.

SEO has become something of an art over the past few years, particularly since search engines have grown to become the key online platform for most online businesses. There is no point in having a website if you can't find the traffic and you cannot get traffic without advertising your website or your website is 'found' in search engine results. This element of 'being found' in search engines is absolutely critical for any business for many reasons, including lack of direct costs in acquiring traffic. This is the reason that SEO or search engine optimization is growing and requiring dedication and expense for the success of any online business.

Now the dilemma is that the stability of SEO is finely tuned, and any changes to your ecommerce website can badly affect your search engine rankings. There are two major types in which SEO can be classified; the first one is 'On-Site Optimization', the changes made on your website in order to optimize your website in search engines.