Increasing Your Web Traffic - Write a Press Release
A press release can be a vital part of your company's advertising strategy, both on and off of the web. A press release which provides useful information in a manner which makes it a pleasure to read will bring traffic to your website or bricks-an-mortar business like no other kind of advertising can. Any company, whether a new start up or an established larger firm, can benefit greatly form the attention a press release can bring. It may in fact be precisely the thing that your company needs to build business.
A press release is a piece of copy that you will give to various media about your business. It might be about a new product that you have that you feel will revolutionize your industry, or it might simply be about something newsworthy that you think they are willing to run. If your press release interests them enough, they will run it, and you might even find that you will get a chance to be interested about it. The key is to make sure that your press release is something that they feel will get them viewers or readers as well.
There is a wide range of media outlets to whom you can pitch your press releases; newspapers, radio, television stations, magazines and of course websites. You will need to properly format your press release. There is a format to which press releases are expected to conform, and yours must follow this. Don't be shy about asking the people to whom you will submit your press release about what kind of format is expected by their organization. An improperly formatted press release will often be discarded - hardly the result you want from your hard work.
A press release is not simply an advertisement. This must be newsworthy, or your press release will not see the light of day. Give the media outlets a reason to run this as a story. For instance, an event sponsored by your firm would be a good angle, as would perhaps an award received by your firm. An advertisement disguised as a press release however, will not be run. Don't make this mistake; a sales pitch has no place in a press release.
Your press release should include information on when you would like your release to be run as a story, along with your contact information and a short summary of the press release, usually a few sentences. The content of the press release should follow this. Remember to put the most important information at the beginning of your release; news items are often cut short for time considerations, so make sure to put the most important information first.
Your local media can be invaluable in informing the public about your business and what it does. You can build your clientele this way, merely by putting out information you can have one of the best possible forms of advertising. Take advantage of these opportunities and your business will prosper!
A press release is a piece of copy that you will give to various media about your business. It might be about a new product that you have that you feel will revolutionize your industry, or it might simply be about something newsworthy that you think they are willing to run. If your press release interests them enough, they will run it, and you might even find that you will get a chance to be interested about it. The key is to make sure that your press release is something that they feel will get them viewers or readers as well.
There is a wide range of media outlets to whom you can pitch your press releases; newspapers, radio, television stations, magazines and of course websites. You will need to properly format your press release. There is a format to which press releases are expected to conform, and yours must follow this. Don't be shy about asking the people to whom you will submit your press release about what kind of format is expected by their organization. An improperly formatted press release will often be discarded - hardly the result you want from your hard work.
A press release is not simply an advertisement. This must be newsworthy, or your press release will not see the light of day. Give the media outlets a reason to run this as a story. For instance, an event sponsored by your firm would be a good angle, as would perhaps an award received by your firm. An advertisement disguised as a press release however, will not be run. Don't make this mistake; a sales pitch has no place in a press release.
Your press release should include information on when you would like your release to be run as a story, along with your contact information and a short summary of the press release, usually a few sentences. The content of the press release should follow this. Remember to put the most important information at the beginning of your release; news items are often cut short for time considerations, so make sure to put the most important information first.
Your local media can be invaluable in informing the public about your business and what it does. You can build your clientele this way, merely by putting out information you can have one of the best possible forms of advertising. Take advantage of these opportunities and your business will prosper!