Researching a Niche, Keyword Or Product
When doing business online, you want to be a big fish in a small pond.
You want people to find you.
You want to be seen.
And the search engines can be your friend or your enemy.
Some folk decide on a product they like and then go about promoting it.
Sometimes it works, but all too often they find that they will spend a lot of time and energy promoting something that they struggle to sell.
Perhaps the product does not sell because there is not enough demand.
Perhaps people cannot find you among all the other folk selling the same thing.
Or, perhaps people are just not inclined to spend money on the product.
I spent months getting a blog onto the first page of Google, only to find that people searching for my keywords that I had optimized for were not into buying.
They were only looking for free information.
Would you agree that it is much better to do some research first, to determine whether your product or keywords will attract enough traffic, have relatively low competition, and that people visiting your site are looking to buy something? Randomly choose a niche.
( or a few to test and work with ) It begins with any idea that takes your fancy.
And while I am about it - the folk who get into smaller niches usually do much better.
Why? Well, can you imagine competing for a place in Google with the 100,000's of folk who are trying to teach "Internet Marketing"? Your chances of getting ranked are not great.
Jot down a few ideas.
You can browse eBay, Amazon etc, to see what are popular products, topics or markets, and where you might be able corner a certain portion of the market.
Lets look at an example.
You might think about the market "Cooking", and narrow it down to "Cooking Ribs" Once you have decided on a niche for yourself, the next thing to do is to find out how much traffic and competition it has.
The following are useful tools.
Google External Keyword Tool.
Once on the site, type in your keyword or phrase in Phrasematch format ( That is, enclosed with "").
You will then find a list of related keyword searches with data.
here you can see how many searches your keyword phrase gets per month.
Divide the number by 30 days.
Any worthwhile traffic should have a result of at least 200.
The site ranked 1st in Google for that keyword gets about 40% of that traffic - so 200 x 40% = 80 hits.
Getting less than that would not be worthwhile pursuing.
Next is to check how much competition there is.
The competition above is the AdWords competition, and is not what we want to determine right now.
Go to Google homepage and in the search box, type in your keyword phrase enclosed with the ""''s.
The results will show up top right.
The ideal is to get as low as possible, but at least under 30,000 ( here it is 24,600 ).
Using the above data, search for keywords or phrases related to your niche that have at least 200 searches per day and less than 30,000 competitive sites.
Optimizing for such a keyword or phrase give you a fighting chance of being getting ranked for that keyword or phrase.
The above is a very simplified version of the total process, but it gives you the principles involved.
You want people to find you.
You want to be seen.
And the search engines can be your friend or your enemy.
Some folk decide on a product they like and then go about promoting it.
Sometimes it works, but all too often they find that they will spend a lot of time and energy promoting something that they struggle to sell.
Perhaps the product does not sell because there is not enough demand.
Perhaps people cannot find you among all the other folk selling the same thing.
Or, perhaps people are just not inclined to spend money on the product.
I spent months getting a blog onto the first page of Google, only to find that people searching for my keywords that I had optimized for were not into buying.
They were only looking for free information.
Would you agree that it is much better to do some research first, to determine whether your product or keywords will attract enough traffic, have relatively low competition, and that people visiting your site are looking to buy something? Randomly choose a niche.
( or a few to test and work with ) It begins with any idea that takes your fancy.
And while I am about it - the folk who get into smaller niches usually do much better.
Why? Well, can you imagine competing for a place in Google with the 100,000's of folk who are trying to teach "Internet Marketing"? Your chances of getting ranked are not great.
Jot down a few ideas.
You can browse eBay, Amazon etc, to see what are popular products, topics or markets, and where you might be able corner a certain portion of the market.
Lets look at an example.
You might think about the market "Cooking", and narrow it down to "Cooking Ribs" Once you have decided on a niche for yourself, the next thing to do is to find out how much traffic and competition it has.
The following are useful tools.
Google External Keyword Tool.
Once on the site, type in your keyword or phrase in Phrasematch format ( That is, enclosed with "").
You will then find a list of related keyword searches with data.
here you can see how many searches your keyword phrase gets per month.
Divide the number by 30 days.
Any worthwhile traffic should have a result of at least 200.
The site ranked 1st in Google for that keyword gets about 40% of that traffic - so 200 x 40% = 80 hits.
Getting less than that would not be worthwhile pursuing.
Next is to check how much competition there is.
The competition above is the AdWords competition, and is not what we want to determine right now.
Go to Google homepage and in the search box, type in your keyword phrase enclosed with the ""''s.
The results will show up top right.
The ideal is to get as low as possible, but at least under 30,000 ( here it is 24,600 ).
Using the above data, search for keywords or phrases related to your niche that have at least 200 searches per day and less than 30,000 competitive sites.
Optimizing for such a keyword or phrase give you a fighting chance of being getting ranked for that keyword or phrase.
The above is a very simplified version of the total process, but it gives you the principles involved.