A web based autoresponder service gives you a web based interface to perform your daily email marketing routines.
If you don't have access to one right now, then you are doing your marketing the hard way.
You are not doing any email marketing for your business? Start one now and you will be amazed at the results.
However, to start an email marketing campaign, you'll first need to get yourself subscribed to an autoresponder service like GetResponse and Aweber.
Besides the two services I mentioned above, there are numerous others offering a similar service on the net.
Thus, the question arises.
How do one select which autoresponder service to subscribe with? Which is why I came out with this shortlist to help you out.
The 3 Extremely Crucial Features to Look For in a Web Based Autoresponder Service: 1.
Easy To Use User Interface When evaluating a service, you should ensure that you can easily navigate through the site.
This is important as the user interface will be what you are faced with in your daily marketing routine.
Evaluate the interface thoroughly.
If you find yourself conveniently lost and confused in the interface, drop the service and find another to evaluate.
You don't want to end up lost and confused every time you use the service.
2.
Excellent Mail Delivery Many outfits are offering autoresponder service at the moment.
However, not many can vouch for excellent mail delivery.
Which is the core component of an email marketing service.
What do I mean by an excellent email delivery? An excellent email delivery service encompasses two criteria:

• Direct To Inbox Delivery - The service must be able to ensure that the marketing email is delivered directly to recipients' inbox.
  A couple of service providers (GetResponse and Aweber) have gone through the trouble of creating relationships with Internet Service Providers to ensure that their domain is not listed in any spam blacklists.
  By subscribing with such service providers, your marketing messages have a higher chance of being opened as they are not blocked by any spam filters.
  This is of course, provided that your marketing messages and subjects do not contain spam registered keywords.
  
• Speed of Delivery - Your marketing campaigns, once configured, run automatically according to their schedule.
  However, a lot of providers are running on low end infrastructure.
  This will result in your campaigns not running as scheduled if the load on the infrastructure is heavy.
  Imagine your Christmas campaign running a day late.
  As such, go into the forums of the service provider.
  Ask around in the forum to get some idea on the delivery speed of the service provider.
  You certainly don't want a service that sends out your email one day late.
  

3.
Extensive Tracking and Monitoring You have a number of email campaigns running.
Would you like to know if any of these campaigns are not performing as you would like them to be? Is it possible to track and monitor your email campaigns? Being an essential part of your business, certainly you would want to monitor each campaign's performance.
Which is why you need to get on a service that has excellent tracking and monitoring facility in place.
The service should be able to produce in depth statistic for all your email campaigns.
Among the few statistical information you would require are:

• Delivery rate - This data set provides you with the number of email address in your lists which are bouncing or not active.
  
• Open rate - This statistical information tells you how good or bad your email subject header is.
  If you get low open rates for any particular marketing campaign, perhaps you should take a look at your email subject header.
  
• Conversion rate - This gives you numbers that represents how many sales you get from any particular campaign.
  The numbers allow you to identify which campaigns are making sales for you.
  As such, you can then focus on getting more people into these converting campaigns.