5 Things to Look For When You Buy Pre-written Email
This question comes up all the time: "Should I write my own autoresponders or invest in pre-written email?" The answer to that question depends on 2 things.
How much time do you have? And how good are you at communicating with subscribers to your list? If you're shaky in either of those areas-you may be undermining your own marketing efforts.
If you don't have the time or skill to write your own promotional email you can either hire a professional to write customized autoresponders for you.
Or you can find pre-written email that is geared for your market.
As a rule, pre-written email is less expensive than customized autoresponders-which is why they're growing in popularity with the budget-conscious.
This article addresses pre-written email-and some of the things to take into consideration when looking for the best autoresponder series for you.
1.
A pre-written email pack should contain 5-12 emails, depending on product and offer.
2.
You should be able to easily edit it so that it sounds more like you.
Injecting expressions or words you normally use goes a long way in creating credibility with your subscribers.
3.
There should be variation.
Not every email should be a hard sell.
In fact, there's a school of thinking that insists soft selling works better than hard selling 100% of the time.
In any case, you want to mix it up with emails that provide insider tips and emails that are more conversational and laid back.
For instance, emails that tell a story.
When done right, the story approach transitions gracefully into no-pressure selling at the end.
This type of email should be a fun read-yet still relevant to the reader.
4.
The emails should be original content.
Which is to say, they should not contain boiler plate copy that could sell any product.
The language, offer, and mood should be relevant to what you're selling.
5.
Links to the purchase page should be dispersed strategically in the copy.
Ideally, the first one should appear about midway through the email-certainly not at the beginning Depending on how long the email is - you really want only 2-3 order links - the final one showing up in a P.
S.
or closing statement.
Look for pre-written email that incorporates these 5 criteria, and you will have a powerful marketing tool that does your selling for you.
How much time do you have? And how good are you at communicating with subscribers to your list? If you're shaky in either of those areas-you may be undermining your own marketing efforts.
If you don't have the time or skill to write your own promotional email you can either hire a professional to write customized autoresponders for you.
Or you can find pre-written email that is geared for your market.
As a rule, pre-written email is less expensive than customized autoresponders-which is why they're growing in popularity with the budget-conscious.
This article addresses pre-written email-and some of the things to take into consideration when looking for the best autoresponder series for you.
1.
A pre-written email pack should contain 5-12 emails, depending on product and offer.
2.
You should be able to easily edit it so that it sounds more like you.
Injecting expressions or words you normally use goes a long way in creating credibility with your subscribers.
3.
There should be variation.
Not every email should be a hard sell.
In fact, there's a school of thinking that insists soft selling works better than hard selling 100% of the time.
In any case, you want to mix it up with emails that provide insider tips and emails that are more conversational and laid back.
For instance, emails that tell a story.
When done right, the story approach transitions gracefully into no-pressure selling at the end.
This type of email should be a fun read-yet still relevant to the reader.
4.
The emails should be original content.
Which is to say, they should not contain boiler plate copy that could sell any product.
The language, offer, and mood should be relevant to what you're selling.
5.
Links to the purchase page should be dispersed strategically in the copy.
Ideally, the first one should appear about midway through the email-certainly not at the beginning Depending on how long the email is - you really want only 2-3 order links - the final one showing up in a P.
S.
or closing statement.
Look for pre-written email that incorporates these 5 criteria, and you will have a powerful marketing tool that does your selling for you.