Social Marketing With Facebook And Google Blogger In The Real Estate Industry
First question to ask is: How old are you?
I know that might sound rude or impersonal but it's relevant. I'm 41 and I was schooled in an environment that embraced PC's. Google and Websites were only blips on the radar in the US when I was 14. Since then men and women of my age have grown to become accustomed to life with the internet. Recently our children have embraced the online social culture in the form of MySpace, Facebook and Google Blogger.
So it's fair to say that new home buyers, second home buyers and even investors aged up to mid 40's are now using the net to make their next purchasing decision. It's also fair to say that the internet and current technology has broken down the age barrier when it comes to trawling the internet.
A recent client of mine, Rhino Realty in Queensland has broken tradition and opted for a fully self-managed website solution that has the Gen Y sector intrigued. This website has a social networking aspect and also includes a LIVE WEB CAM INSPECTION TOOL enabling buyers to view the property in realtime via their website. As far as we know, no other real estate agent has this facility. Web trials have just been completed with a social marketing group and the website will go live in 2 weeks.
Statistics have shown that over 80% of major purchasing decisions (homes, holidays, cars etc.) are researched online. Stats also indicate that a properly self-managed website can boost sales by an extra 31% per annum.
Todays technology has the younger generation in particular conversing online about property and investments.
Chances are, you are probably missing out on another sector of the market you didn't even account for. The technology is available from Corporate Design Solutions in Queensland. It's not exclusive to Rhino Realty and it's not as expensive as you would think.
For a FREE Consultation visit our website, email us or call us.
I know that might sound rude or impersonal but it's relevant. I'm 41 and I was schooled in an environment that embraced PC's. Google and Websites were only blips on the radar in the US when I was 14. Since then men and women of my age have grown to become accustomed to life with the internet. Recently our children have embraced the online social culture in the form of MySpace, Facebook and Google Blogger.
So it's fair to say that new home buyers, second home buyers and even investors aged up to mid 40's are now using the net to make their next purchasing decision. It's also fair to say that the internet and current technology has broken down the age barrier when it comes to trawling the internet.
A recent client of mine, Rhino Realty in Queensland has broken tradition and opted for a fully self-managed website solution that has the Gen Y sector intrigued. This website has a social networking aspect and also includes a LIVE WEB CAM INSPECTION TOOL enabling buyers to view the property in realtime via their website. As far as we know, no other real estate agent has this facility. Web trials have just been completed with a social marketing group and the website will go live in 2 weeks.
Statistics have shown that over 80% of major purchasing decisions (homes, holidays, cars etc.) are researched online. Stats also indicate that a properly self-managed website can boost sales by an extra 31% per annum.
Todays technology has the younger generation in particular conversing online about property and investments.
Chances are, you are probably missing out on another sector of the market you didn't even account for. The technology is available from Corporate Design Solutions in Queensland. It's not exclusive to Rhino Realty and it's not as expensive as you would think.
For a FREE Consultation visit our website, email us or call us.