A New Marketing Strategy for Online Stores: Preset Markup
There are many marketing gimmicks for online stores, from free shipping to no tax.
I developed a new marketing strategy that should become very popular.
I call it the preset markup strategy.
This strategy begins with a donation from the customer.
Customers who make a donation are able to receive their next product order at non-profit pricing.
This strategy benefits the consumer in several ways.
First, the consumer can feel good about making a donation, and the donation might be tax deductible.
Second, once a donation is made, the consumer doesn't have to do comparison shopping.
You see, the consumer is receiving the product at cost, which means there is no way to find the product cheaper elsewhere.
Third, customers will finally be aware of the markup they pay, giving them a sense of control.
Fourth, preset markup eliminates sticker shock for base price much like preset shipping eliminates sticker shock for shipping cost.
Consumers are often lulled into clicking the purchase button because of a low base price, only to be sucker punched by a high shipping cost.
Similarly, consumers may search for an item only to gasp at the base price and turn away.
Why not use marketing strategies that get rid of these negative situations? Finally, and most importantly, customers can save hundreds of dollars in retail markup by placing a large product order after making a donation.
I believe I have provided a compelling argument for the use of preset markup.
In conclusion, preset markup should simplify the buying process and eliminate guesswork for the consumer, thereby creating a more enjoyable and thrifty shopping experience.
I developed a new marketing strategy that should become very popular.
I call it the preset markup strategy.
This strategy begins with a donation from the customer.
Customers who make a donation are able to receive their next product order at non-profit pricing.
This strategy benefits the consumer in several ways.
First, the consumer can feel good about making a donation, and the donation might be tax deductible.
Second, once a donation is made, the consumer doesn't have to do comparison shopping.
You see, the consumer is receiving the product at cost, which means there is no way to find the product cheaper elsewhere.
Third, customers will finally be aware of the markup they pay, giving them a sense of control.
Fourth, preset markup eliminates sticker shock for base price much like preset shipping eliminates sticker shock for shipping cost.
Consumers are often lulled into clicking the purchase button because of a low base price, only to be sucker punched by a high shipping cost.
Similarly, consumers may search for an item only to gasp at the base price and turn away.
Why not use marketing strategies that get rid of these negative situations? Finally, and most importantly, customers can save hundreds of dollars in retail markup by placing a large product order after making a donation.
I believe I have provided a compelling argument for the use of preset markup.
In conclusion, preset markup should simplify the buying process and eliminate guesswork for the consumer, thereby creating a more enjoyable and thrifty shopping experience.