Telemarketing has become a weapon of effective and scalable customer services. Nowadays telemarketing services have become an integral and major part of outbound call center services. These services can be considered as key initiative of business growth.

The component of telemarketing services include direct business to customer sales, lead generation and tracking support, answering service, sales report generation, automated calls for political campaigns and seminars, appointment scheduling, market research and customer satisfaction Surveys, order processing services and voice broadcast support.  

The advantage of utilizing above services are immense and countless. Outbound call centers have the expertise to handle wide and varied range of industry. Their exposure to the telemarketing needs of different groups can be useful for your business and its growth.

In outbound telemarketing, call center representatives call customers to sell the product through telephone. A powerful and smartest way to reach the large database of existing and potential customer base is not only cost effective but consumes less time as well. The telemarketing services of outbound call centers are mentioned below:

·         Sales

·         Credit Card Processing and Verification Services

·         Market research for new product launch

·         Appointment scheduling

·         Qualified lead generation program

·         Event and Seminar Registration

·         Up and Cross Selling

Outbound telemarketing can be of three types:

B2B or Business to Business Telemarketing: in this type of telemarketing, a call center has a call list or database of companies or business that can be termed as ‘out of touch' or ‘not interested'.  B2 B services can be quite effective when you are targeting large database and big selling figures.  Their consistent services can provide you qualified business sales leads.

B2C Business to Consumer Telemarketing: In business to consumer telemarketing your call center representative directly calls your customer to sell your product or services. He can also call customers to know their reactions or satisfaction level with your latest launched product. B2C market is one of the supporting pillars of the outsourcing industry.  

Offshore Telemarketing Services: These telemarketing services utilize broadcast messages and IP services to spread promotional words about your company. This is the most cost effective service option for long term and short term telemarketing campaigns. Automated telemarketing services allow your customers to interact with you at their convenient times.