Time Tested Formulas for Email Marketing to get More in online business
The methods used to market a product on the web are many, some you may find work for you and some may not. However, email marketing stands out as being consistently successful. Internet marketers have been using this method of promotion to achieve success for years. Below are some effective email marketing tips.
When you're working with email marketing, your main aim should be to make sure your emails get delivered. Today, you have to get your email past spam filters that block any messages that are considered possible spam. You have to be aware when you create your emails that the spam filters are triggered by certain words and phrases, so you should not use these. If your email is telling people about an online business idea, stay away from familiar words like "money," "wealth" or "online business." These words have been heavily used by spammers to blast out unsolicited email. You have to come up with alternative words to deliver your message in a way that it won't be labeled spam. Another word that is likely to set off spam filters is "free," so say instead, "at no charge." When you write your copy, be aware of how you are communicating. You have to deliver your message, not just physically to your prospect's inbox but also make them understand and take action. Not only do trigger terms set off spam filters, but your prospects may also see them this way, so you're better off avoiding them for this reason too. There is no point thinking about other aspects of email marketing until you make sure people are reading your emails, as this is the necessary first step. You'll have better results if your emails are simply text, as you will only distract people with graphics. Your aim here is to maximize the click-thru rate of the links in your email and you can only do this when your links stand out. One proven fact about links is that people are more likely to click on them if they are bold, underlined or even plain text than if they are placed within graphic images. By doing this you'll increase your click-thru rate, which means more sales/conversions for you. If you want people to see your email as credible and not junk, stick to a clean and basic look. So the best way to get the most out your email marketing campaign is to keep it simple and effective.
You'll find your responses are better when you email your list on certain days of each week. This is extremely important and critical to increasing your email open rate. As you may expect, emailing at the best time of week tends to be on a Tuesday, or even a Wednesday. On the weekends, ask yourself what you do - right, not a good idea. As for Monday - they're recovering from Monday, and Thursday and Friday they have the weekend on their minds. So the other two days already mentioned really do produce the best results. If you want to increase your conversions and run profitable campaigns, remember all of the above email marketing principles. You have to make them part of your daily routine as you write and send your emails.
When you're working with email marketing, your main aim should be to make sure your emails get delivered. Today, you have to get your email past spam filters that block any messages that are considered possible spam. You have to be aware when you create your emails that the spam filters are triggered by certain words and phrases, so you should not use these. If your email is telling people about an online business idea, stay away from familiar words like "money," "wealth" or "online business." These words have been heavily used by spammers to blast out unsolicited email. You have to come up with alternative words to deliver your message in a way that it won't be labeled spam. Another word that is likely to set off spam filters is "free," so say instead, "at no charge." When you write your copy, be aware of how you are communicating. You have to deliver your message, not just physically to your prospect's inbox but also make them understand and take action. Not only do trigger terms set off spam filters, but your prospects may also see them this way, so you're better off avoiding them for this reason too. There is no point thinking about other aspects of email marketing until you make sure people are reading your emails, as this is the necessary first step. You'll have better results if your emails are simply text, as you will only distract people with graphics. Your aim here is to maximize the click-thru rate of the links in your email and you can only do this when your links stand out. One proven fact about links is that people are more likely to click on them if they are bold, underlined or even plain text than if they are placed within graphic images. By doing this you'll increase your click-thru rate, which means more sales/conversions for you. If you want people to see your email as credible and not junk, stick to a clean and basic look. So the best way to get the most out your email marketing campaign is to keep it simple and effective.
You'll find your responses are better when you email your list on certain days of each week. This is extremely important and critical to increasing your email open rate. As you may expect, emailing at the best time of week tends to be on a Tuesday, or even a Wednesday. On the weekends, ask yourself what you do - right, not a good idea. As for Monday - they're recovering from Monday, and Thursday and Friday they have the weekend on their minds. So the other two days already mentioned really do produce the best results. If you want to increase your conversions and run profitable campaigns, remember all of the above email marketing principles. You have to make them part of your daily routine as you write and send your emails.