Although there are other products you can sell electronically, in this case we are looking specifically at eBooks, as these can offer you very lucrative profit margins.
You could of course also sell mp3 files or even video files, but we are focusing our attention on eBooks as this market is how most of the top marketers get started.
The advantages of selling electronic files over the internet are that they are not subject to delays in postage, incorrect delivery addresses and other problems that physical products are prone to.
With the right eBook creator software your business can be left to run on autopilot whilst you do other things, and concentrate your efforts on other areas of your business.
Although there are actually many different types of programs available online to create your eBooks for you that are as far as most of them go.
Once your eBook is created, the program is unable to offer you any more help.
A beginner really requires a suite of programs in one that can offer much more.
For example, to enable the smooth running of the sales process, some programs now offer the ability to capture your customer's credit card numbers to take them straight from purchase to payment, thus making the transaction easier.
And if you can make your transactions easier on the customer, they are more likely to return to you in future and through word of mouth inform others of your business.
You should always be looking at ways to make the purchase process simpler.
You never want your customers to have to go through a lot of hoops to get to the checkout and make their payment before they can get hold of your products.
Other beneficial features to look out for include a system of transferring the payments directly into your bank account after sale.
Although you can of course do this manually, it is a great time saver not to have to constantly login to make these transfers after each sale.
As any good internet marketer should be doing, you will want to be able to collect your customers contact details, and store them so that you can contact them at a later date for marketing further products.
This is another great benefit of a piece of eBook creator software that you should be looking for, as repeat sales are the cornerstone of any good online business.
Naturally, the greatest benefit of whatever eBook creator software you choose should be its ease of use.
You should never allow the hype of the sales page to blind you to the complexities of the actual software itself.
In other words after you have found some eBook software that is of interest to you, you should research it thoroughly online to make sure that it is suitable for your needs, and that you can actually use it.
If it appears that your chosen software will require too much effort on your part to get the results you require, then you should consider looking elsewhere for some software that you can use proficiently.
Time is money after all!