Article Marketing Tricks - How to Attract Qualified Prospects
The real secret to succeed in article marketing is knowing how to make your campaign very focused and very targeted.
As they say, it's better to attract 1,000 qualified leads than to attract 10,000 people who do not need or want the products or services that you sell.
Here's how you can make sure that you'll attract only interested parties: Choose your topics.
You'll be able to attract those people who are most likely to do business with you if you stick with topics that are related to the products that you sell.
For example, if you're selling accommodation packages, you would want to stick with topics that are related to traveling and tourism.
Obviously, writing about running shoes or vacuum cleaners will not help you grow your sales and your business.
Give your readers what they want.
This is the best thing that you can do to get these people to open and read your articles.
Go to forums that they usually visit or better yet, conduct surveys to get their pulse.
You would want to know the exact information that they're looking for so you'll know what you need to include in your articles.
Offer in-depth information.
Don't waste your chance of converting your readers to buying customers by simply earning their trust and confidence through your articles.
How to do that? Well, the answer is pretty simple; give them proofs that you're really an expert and that you have what it takes to address their needs and demands.
Load your articles with useful, expert information that they can use in either improving the quality of their lives or solving the problems that they're currently facing.
Use your articles on forums.
Go back to forums where you got great topic ideas and post your articles there.
If that's not permitted, I would suggest that you post a part of them and insert a link that will take interested parties to your website where they can read your whole article.
Through this, you can easily reach out to those people who are in need of what you sell.
Distribute your articles.
It's important to be very aggressive when distributing your articles.
Your goal here is to reach out to as many qualified prospects as possible so you can increase your chances of making a sale.
Start by submitting them to directories like goarticles and EzineArticles.
Then, post a part of them on social media networks.
You can also use your Twitter or Facebook account to promote awareness.
For example, you can say something like "here's a useful article you don't want to miss" then, insert the link that will take interested parties either to your EzineArticles page or to your blog/website.
It will also help if you compile all your articles to create an ebook.
You can send this as a freebie to potential buyers to entice them to sign up to your newsletters.
As they say, it's better to attract 1,000 qualified leads than to attract 10,000 people who do not need or want the products or services that you sell.
Here's how you can make sure that you'll attract only interested parties: Choose your topics.
You'll be able to attract those people who are most likely to do business with you if you stick with topics that are related to the products that you sell.
For example, if you're selling accommodation packages, you would want to stick with topics that are related to traveling and tourism.
Obviously, writing about running shoes or vacuum cleaners will not help you grow your sales and your business.
Give your readers what they want.
This is the best thing that you can do to get these people to open and read your articles.
Go to forums that they usually visit or better yet, conduct surveys to get their pulse.
You would want to know the exact information that they're looking for so you'll know what you need to include in your articles.
Offer in-depth information.
Don't waste your chance of converting your readers to buying customers by simply earning their trust and confidence through your articles.
How to do that? Well, the answer is pretty simple; give them proofs that you're really an expert and that you have what it takes to address their needs and demands.
Load your articles with useful, expert information that they can use in either improving the quality of their lives or solving the problems that they're currently facing.
Use your articles on forums.
Go back to forums where you got great topic ideas and post your articles there.
If that's not permitted, I would suggest that you post a part of them and insert a link that will take interested parties to your website where they can read your whole article.
Through this, you can easily reach out to those people who are in need of what you sell.
Distribute your articles.
It's important to be very aggressive when distributing your articles.
Your goal here is to reach out to as many qualified prospects as possible so you can increase your chances of making a sale.
Start by submitting them to directories like goarticles and EzineArticles.
Then, post a part of them on social media networks.
You can also use your Twitter or Facebook account to promote awareness.
For example, you can say something like "here's a useful article you don't want to miss" then, insert the link that will take interested parties either to your EzineArticles page or to your blog/website.
It will also help if you compile all your articles to create an ebook.
You can send this as a freebie to potential buyers to entice them to sign up to your newsletters.