Clearly Identify Your Target Audience When Formulating Your Content Plan
Having a content plan where you outline the different ways that you can provide value to your readers is essential to the success of any website, and the best way to get the most out of your content plan is to identify very clearly exactly who your target audience is. This is an important distinction from simply trying to create content that has a universal appeal, because you are creating your content in a way that it is targeted to a niche market and a very narrowly defined group of people.
There is a quote that says "the surest way to fail is to try and make everybody happy," and this quote holds true with your own website content as well. Instead of trying to craft your website content in such a way that it has universal appeal, create content that is geared towards a very specific and clearly defined group of people, such as people who enjoy fishing or people who know a specific computer programming language. The way that you can tell if you have clearly identified your target audience or not is to ask yourself if only 10% of people in the world would likely be interested in your content and what you are offering.
This might seem counter-intuitive at first, but the magic here is that instead of trying to make everybody happy, you are making those people who are deeply interested in your specific niche market very happy. If you are looking to convert your readers into buyers then it is imperative that they have a knowledgeable passion for the specific product or service that you are offering. This is why having a niche-oriented focus is so important, because those few people who are passionate about that niche are the ones that will become your future customers.
Creating content and executing your content plan once you have identified your target audience actually becomes much easier, but the key here is to make sure that you take the time to do your research so that you become extremely knowledgeable about your niche market. Once you have developed this kind of niche-oriented expertise then creating interesting and thought provoking content about this topic should not be difficult, and as long as you keep it oriented toward your narrowly defined audience then they will likely become repeat visitors to your website. By remembering to clearly identify your target audience when formulating your content plan instead of trying to make everybody happy, you can experience greater success with your website and create a more dedicated and loyal group of readers.
There is a quote that says "the surest way to fail is to try and make everybody happy," and this quote holds true with your own website content as well. Instead of trying to craft your website content in such a way that it has universal appeal, create content that is geared towards a very specific and clearly defined group of people, such as people who enjoy fishing or people who know a specific computer programming language. The way that you can tell if you have clearly identified your target audience or not is to ask yourself if only 10% of people in the world would likely be interested in your content and what you are offering.
This might seem counter-intuitive at first, but the magic here is that instead of trying to make everybody happy, you are making those people who are deeply interested in your specific niche market very happy. If you are looking to convert your readers into buyers then it is imperative that they have a knowledgeable passion for the specific product or service that you are offering. This is why having a niche-oriented focus is so important, because those few people who are passionate about that niche are the ones that will become your future customers.
Creating content and executing your content plan once you have identified your target audience actually becomes much easier, but the key here is to make sure that you take the time to do your research so that you become extremely knowledgeable about your niche market. Once you have developed this kind of niche-oriented expertise then creating interesting and thought provoking content about this topic should not be difficult, and as long as you keep it oriented toward your narrowly defined audience then they will likely become repeat visitors to your website. By remembering to clearly identify your target audience when formulating your content plan instead of trying to make everybody happy, you can experience greater success with your website and create a more dedicated and loyal group of readers.