Articles are now considered the most powerful product promotional and traffic-generating tools in the field of internet marketing.
However, in order to get great results, you need to make sure that your articles are very impressive and at least close to perfection.
Here's how you can make that happen:

1. Identify and get to know your target audience.
   Don't start unless you know and fully understand the people that you're writing for.
   Are they just women, men, or both? What's their educational attainment or level of comprehension? What are their problems and burning questions? What are their goals in life or in their careers? Why would they read your articles?Knowing these people is the key to produce highly targeted articles.
   
2. Stick with what you know.
   Avoid writing topics that sound alien to you otherwise, you will not be able to produce expertly written, very informative articles.
   Stick with topics that are relevant to the niche that you're targeting or to the theme of your website.
   Then, ensure that they're something that your audience are looking for.
   
3. Plan ahead.
   Before you start writing, I would recommend that you do quick research and gather additional information that you can share to your readers.
   Then, carefully choose the data that you're going to present.
   To keep your articles short and tight, it's best if you just discuss 3-5 major ideas.
   List them down and arrange them in a logical manner.
   This outline will help in making the process of writing your articles well-guided.
   
4. Choose the best titles.
   Don't just go with the first title that comes to your mind.
   Instead, experiment until you come up with something that will really grab your target readers' by the throat.
   The best titles are those that are intriguing or those that are benefit-driven.
   Whenever possible, use mind-boggling statements or questions that will pique the curiosity of your readers.
   
5. Start strong.
   The last thing that you would like to do is to put your readers to sleep.
   As you need these people to read your articles until the end, ensure that you get them on the edge of their seats as soon as possible.
   Make your first paragraph very compelling and downright interesting.
   Tell your readers the kind of information that you're going to give out to make them want to know more about your content.
   
6. Offer high quality, very informative content.
   Putting together amazing articles isn't easy; I wouldn't lie about that.
   It will require a lot of research time, brainstorming, writing, and proofreading.
   In addition to that, it requires specific sets of skills and your commitment in impressing your readers.
   It would help if you always remind yourself that your target audience deserves nothing but the best.
   Give these people great learning and reading experience and you can be assured that they'll respond positively to your call to action.