How To Perform Essential On Page Seo Tasks, Part 1
To gain first page status on Google and other search engines requires a fair amount of work called Search Engine Optimisation or SEO for short. This has become the crucial way for the search engines to decide page rank status for websites. Basically the better your SEO the higher you will rank, however this is not an easy process. Due to the fierce competition for ranking places the search engines frequently adjust their algorithms to keep the ranking process as fair as possible.
SEO consists of two main areas on page SEO and off page SEO. On page SEO is the process of ensuring all your on page content is correctly optimised. Off page SEO includes tasks required externally to your site. However for this article we shall concentrate on the crucial On page SEO steps you should undertake as standard when optimising your site.
Your On page SEO should start, if possible before you even register your domain name. When registering your domain, try to choose a domain name that relates to key phrases you wish to be found for. For example if we wanted to start an online military book shop, we would concentrate our search for key phrases that could bring us plenty of traffic within the niche.
Once we discover profitable key phrases, we must try to adopt them within our domain name. Example if our top search term was military books online, we could choose to register if available the domain name militarybooksonline.com. As you can see this domain name includes all of the words for our top key phrase.
One task we should consider as compulsory is to include our keywords within the text on our page. Ensure you only target one key phrase per page though, too include more will negatively affect your page rank. Your keywords should be added to the first and last sentence, and strategically placed throughout your page. However it is important to resist cramming keywords everywhere as this will look unnatural and, more importantly affect your keyword density score.
There are varying reports on what a website's ideal keyword density should be, but the truth is no one apart from the search engines actually know. Most webmasters try to achieve a keyword density of between 5-6%. Anything higher and you are risking a negative impact on your page rank.
Page titles are another important aspect of SEO. You must ensure your page title is not blank, called new page or home page. Always incorporate your keywords within your page title, this is an absolute must. Equally as important is the page description, this tells the search engines what your page content subject actually is. Be sure to include your keywords within this area as well and try to include other related keywords if possible.
SEO consists of two main areas on page SEO and off page SEO. On page SEO is the process of ensuring all your on page content is correctly optimised. Off page SEO includes tasks required externally to your site. However for this article we shall concentrate on the crucial On page SEO steps you should undertake as standard when optimising your site.
Your On page SEO should start, if possible before you even register your domain name. When registering your domain, try to choose a domain name that relates to key phrases you wish to be found for. For example if we wanted to start an online military book shop, we would concentrate our search for key phrases that could bring us plenty of traffic within the niche.
Once we discover profitable key phrases, we must try to adopt them within our domain name. Example if our top search term was military books online, we could choose to register if available the domain name militarybooksonline.com. As you can see this domain name includes all of the words for our top key phrase.
One task we should consider as compulsory is to include our keywords within the text on our page. Ensure you only target one key phrase per page though, too include more will negatively affect your page rank. Your keywords should be added to the first and last sentence, and strategically placed throughout your page. However it is important to resist cramming keywords everywhere as this will look unnatural and, more importantly affect your keyword density score.
There are varying reports on what a website's ideal keyword density should be, but the truth is no one apart from the search engines actually know. Most webmasters try to achieve a keyword density of between 5-6%. Anything higher and you are risking a negative impact on your page rank.
Page titles are another important aspect of SEO. You must ensure your page title is not blank, called new page or home page. Always incorporate your keywords within your page title, this is an absolute must. Equally as important is the page description, this tells the search engines what your page content subject actually is. Be sure to include your keywords within this area as well and try to include other related keywords if possible.