Building links has long been the most essential part of any search engine optimization (SEO) effort.
SEO experts found out a long time ago that Google and other mainstream search engines determine the display order of the search result pages based the the relevance and on the popularity of each site in the results.
The most relevant, and most popular sites will appear at the top.
And over 99 percent of all of the Internet's traffic that comes through search engines, come through clicks form that first page, so, the higher your site appears in that search results, the more traffic you generate.
It's no wonder SEO experts everywhere will tell you that building quality backlinks is the key to building traffic But not just any backlinks will do.
As the internet has evolved, so too has Google and other search engines.
They've seen reciprocal links spread like wildfire, diluting the importance links to a site.
They've seen link farms, and word clouds, and bidding directories gain in popularity, and further deteriorate the quality of their search results.
And so, they have adapted.
Low quality links from all of these sources have been discounted, and in some cases, even negated altogether.
QUALITY backlinks is what you are after now.
you want one way links from relevant sites that do not have an abundance of other outbound links.
you want links from sites with high quality, unique content.
You want links from sites with good PR, good traffic, and good Google and Yahoo backlinks.
All if these are important considerations now.