How to Track and Improve the Effectiveness of Your Article Marketing Campaigns - 2 Essential Tools
In order to track the effectiveness of your article marketing campaigns and determine where your free web site traffic is coming from, you will only need two tools: Google Analytics and the Google URL Builder.
The good news is that both tools are completely free.
If you are not familiar with Google Analytics it is a free service from Google that helps you track traffic to your web site.
It also provides you with very detailed statistics about the people who come to your website.
For instance, it can show you how your site's visitors actually found your web site and which pages they navigated through after arriving.
By being equipped with the above information, you can increase opt-in and sales conversions and focus on the marketing techniques and tactics that get you the greatest return on investment.
In a nutshell, Google Analytics helps you make more money with your websites.
The Google URL Builder will enable you to tab your online ads and articles so that Google Analytics can actually show you which marketing strategies are really paying off for you.
Before Google introduced Google Analytics, marketers had to pay for online testing and tracing services or they had to pay to have customized software created.
Not only is Google Analytics free, it is perhaps the most effective tracking software available for analyzing web site traffic.
This shouldn't come as a surprise to you since Google has the money to hire the world's brightest computer scientists.
Among other things, Google Analytics and the Google URL Builder tool will help you determine the following: 1.
Which articles are driving traffic to your web site 2.
Which articles are getting people to opt-in to your email list 3.
Which articles are actually sending you web site visitors that convert to sales This information can be very helpful in determining how to fine-tune your online article marketing campaigns.
For example, if the Google tracking and testing tools indicate that most of my web site traffic is coming from EzineArticles.
com as opposed to another article directory, then I may want to focus more of my marketing efforts at EzineArticles.
com or fine tune my marketing efforts at the other directories.
Here's another example: Google Analytics and the Google URL Builder may indicate that I am getting more qualified traffic (i.
e.
visitors who actually opt-in to my email list and/or make an actual purchase) when I write articles that have titles that include numerical values as opposed to articles that begin with "How to...
" titles.
Here are some examples, of article titles with numerical values: "3 Strategies to Increase Website Traffic " "7 Tips and Secrets to Slaughter Your On-line Competition" "3 Tools to Optimize Your Web Pages for the Search Engines" In that case, I would write more articles that include numerical values in the articles' title instead of article titles such as "How to Increase Website Traffic," or "How to Crush Your On-line Competition.
" Both Google Analytics and the Google URL Builder are free tools that can help you analyze the success of your article marketing campaigns and thereby improve them.
For this reason, I strongly recommend that you incorporate them in your article marketing strategies.
The good news is that both tools are completely free.
If you are not familiar with Google Analytics it is a free service from Google that helps you track traffic to your web site.
It also provides you with very detailed statistics about the people who come to your website.
For instance, it can show you how your site's visitors actually found your web site and which pages they navigated through after arriving.
By being equipped with the above information, you can increase opt-in and sales conversions and focus on the marketing techniques and tactics that get you the greatest return on investment.
In a nutshell, Google Analytics helps you make more money with your websites.
The Google URL Builder will enable you to tab your online ads and articles so that Google Analytics can actually show you which marketing strategies are really paying off for you.
Before Google introduced Google Analytics, marketers had to pay for online testing and tracing services or they had to pay to have customized software created.
Not only is Google Analytics free, it is perhaps the most effective tracking software available for analyzing web site traffic.
This shouldn't come as a surprise to you since Google has the money to hire the world's brightest computer scientists.
Among other things, Google Analytics and the Google URL Builder tool will help you determine the following: 1.
Which articles are driving traffic to your web site 2.
Which articles are getting people to opt-in to your email list 3.
Which articles are actually sending you web site visitors that convert to sales This information can be very helpful in determining how to fine-tune your online article marketing campaigns.
For example, if the Google tracking and testing tools indicate that most of my web site traffic is coming from EzineArticles.
com as opposed to another article directory, then I may want to focus more of my marketing efforts at EzineArticles.
com or fine tune my marketing efforts at the other directories.
Here's another example: Google Analytics and the Google URL Builder may indicate that I am getting more qualified traffic (i.
e.
visitors who actually opt-in to my email list and/or make an actual purchase) when I write articles that have titles that include numerical values as opposed to articles that begin with "How to...
" titles.
Here are some examples, of article titles with numerical values: "3 Strategies to Increase Website Traffic " "7 Tips and Secrets to Slaughter Your On-line Competition" "3 Tools to Optimize Your Web Pages for the Search Engines" In that case, I would write more articles that include numerical values in the articles' title instead of article titles such as "How to Increase Website Traffic," or "How to Crush Your On-line Competition.
" Both Google Analytics and the Google URL Builder are free tools that can help you analyze the success of your article marketing campaigns and thereby improve them.
For this reason, I strongly recommend that you incorporate them in your article marketing strategies.