3 Types of Landing Pages For Article Marketing
The biggest difference between writing an article to educate someone and writing an article to sell something is what happens at the end of the article.
In the first case, you end the article after having taught something to the reader.
But in article marketing the content of the article is only the beginning -- it's the lead-in for your call-to-action -- what do you want the reader to do now that they've read your article? Of course, you want them to click the link in your resource box and end up on your web site -- on your landing page.
But what should the reader see when they click through? There are many different types of landing pages and we're going to take a quick look at three of the most common.
1.
Opt-in Page for Building Your List.
While making a sale is a very good thing, more people will leave your site without buying than will buy.
That means you need a way to get them on a list where you can continue to promote your product and not just rely on a sale because they saw the sales page one time.
Offering a free report, ebook, or piece of software in the resource box of your article is a great way to get them to click through and sign up for your list.
2.
Sales Page for the Product or Service You're Promoting.
If you're looking to make immediate sales your landing page might be the actual sales letter for your product.
You may also have an opt-in box on the page to capture people who aren't ready to buy, but your focus is on a sale, right now.
If you're going to use this type of landing page I'd recommend tying the headline of your sales letter to the resource box of your article so the reader will easily flow from one to the other.
3.
Blog or Other Content Page.
Instead of building a list or making a sale right now you might be looking for a way to enhance your credibility and build a relationship based on your knowledge.
In that case you may choose to send the reader to your blog or another article so they can get more information about your topic.
The main problem with this method is that if the information doesn't really engage them right away you run the risk of losing them long term.
You'll have to decide for yourself what's more important -- building your list, making an immediate sale, or enhancing your reputation.
That's going to go a long way toward determining which kind of landing page will be best for your online business.
But remember, you don't have to stick with just one -- you can do some testing, try them all, and see which method works best for your business and target market.
In the first case, you end the article after having taught something to the reader.
But in article marketing the content of the article is only the beginning -- it's the lead-in for your call-to-action -- what do you want the reader to do now that they've read your article? Of course, you want them to click the link in your resource box and end up on your web site -- on your landing page.
But what should the reader see when they click through? There are many different types of landing pages and we're going to take a quick look at three of the most common.
1.
Opt-in Page for Building Your List.
While making a sale is a very good thing, more people will leave your site without buying than will buy.
That means you need a way to get them on a list where you can continue to promote your product and not just rely on a sale because they saw the sales page one time.
Offering a free report, ebook, or piece of software in the resource box of your article is a great way to get them to click through and sign up for your list.
2.
Sales Page for the Product or Service You're Promoting.
If you're looking to make immediate sales your landing page might be the actual sales letter for your product.
You may also have an opt-in box on the page to capture people who aren't ready to buy, but your focus is on a sale, right now.
If you're going to use this type of landing page I'd recommend tying the headline of your sales letter to the resource box of your article so the reader will easily flow from one to the other.
3.
Blog or Other Content Page.
Instead of building a list or making a sale right now you might be looking for a way to enhance your credibility and build a relationship based on your knowledge.
In that case you may choose to send the reader to your blog or another article so they can get more information about your topic.
The main problem with this method is that if the information doesn't really engage them right away you run the risk of losing them long term.
You'll have to decide for yourself what's more important -- building your list, making an immediate sale, or enhancing your reputation.
That's going to go a long way toward determining which kind of landing page will be best for your online business.
But remember, you don't have to stick with just one -- you can do some testing, try them all, and see which method works best for your business and target market.