Social Media Marketing Success - The 5 Questions to Ask Before You Begin Your Marketing Plan
Social Media is any online platform where people can connect with each other and have conversations and then develop relationships.
Social Media Networks can be used to help you build your credibility online, increase your visibility online, gain expert status online & then to increase your revenues by more sales of your products and services! If your goal is to develop a relationship with people in your target market so they learn to know like and trust you and will ultimately feel comfortable doing business with you, there are 5 very important questions to ask yourself.
The answers to these questions will help you develop a plan that is perfectly suited to your situation.
Question #1 Who is your target market? You cannot be all things to all people and if you try to market to everyone chances are you will end up reaching no one.
It is very important to narrow your focus and figure out specifically who your target market is.
Question #2 Where are they online? Once you know who your target market is then you need to figure out where they hang out online so you can have a presence there as well.
For example young people and musicians are on My Space, college kids are on Facebook, Boomers are on Twitter and Facebook, and professional people are on LinkedIn.
Question #3 What keeps them awake at night? Once you know who your target market is and where they hang out the next step is to find out what products and services they will be willing to pay money for.
Social Media shines at answering this question! All you have to do is ask.
Question #4 What is in it for them? Everyone is a member of the WIIIFM Club.
What is the benefits you offer to those in your target market? What do you bring to the table that no one else brings? Some people call this your unique selling proposition (USP).
Figure it out and memorize it so it rolls off your tongue when someone asks.
Example: I specializes in helping entrepreneurs and small business owners learn how to leverage the power of Social Media to quickly and effectively establish credibility in their target market, increase their visibility online and develop relationships which will ultimately lead to more sales of your products or services.
Question #5 How will they find you? This is probable the most important question and also the one most people fail to ask.
What are the words that your prospects use when using a search engine such as Google.
These are known as your keywords and it is critical that you do the proper research and know the words that your target market uses in the search engines so you can optimize your sites for them.
If they are on your sites then Google will direct your prospects right to you.
Social Media Networks can be used to help you build your credibility online, increase your visibility online, gain expert status online & then to increase your revenues by more sales of your products and services! If your goal is to develop a relationship with people in your target market so they learn to know like and trust you and will ultimately feel comfortable doing business with you, there are 5 very important questions to ask yourself.
The answers to these questions will help you develop a plan that is perfectly suited to your situation.
Question #1 Who is your target market? You cannot be all things to all people and if you try to market to everyone chances are you will end up reaching no one.
It is very important to narrow your focus and figure out specifically who your target market is.
Question #2 Where are they online? Once you know who your target market is then you need to figure out where they hang out online so you can have a presence there as well.
For example young people and musicians are on My Space, college kids are on Facebook, Boomers are on Twitter and Facebook, and professional people are on LinkedIn.
Question #3 What keeps them awake at night? Once you know who your target market is and where they hang out the next step is to find out what products and services they will be willing to pay money for.
Social Media shines at answering this question! All you have to do is ask.
Question #4 What is in it for them? Everyone is a member of the WIIIFM Club.
What is the benefits you offer to those in your target market? What do you bring to the table that no one else brings? Some people call this your unique selling proposition (USP).
Figure it out and memorize it so it rolls off your tongue when someone asks.
Example: I specializes in helping entrepreneurs and small business owners learn how to leverage the power of Social Media to quickly and effectively establish credibility in their target market, increase their visibility online and develop relationships which will ultimately lead to more sales of your products or services.
Question #5 How will they find you? This is probable the most important question and also the one most people fail to ask.
What are the words that your prospects use when using a search engine such as Google.
These are known as your keywords and it is critical that you do the proper research and know the words that your target market uses in the search engines so you can optimize your sites for them.
If they are on your sites then Google will direct your prospects right to you.