Search Engine Optimization (SEO) – Pros And Cons
Search engine optimization (SEO) is now becoming a compulsory part of the marketing strategies of some of the businesses that prefers business deals to be done more through their websites and if the dealing has to be online than making a solid impression is must and that's where search engine optimization (SEO) comes into play and assists them in achieving their online targets.
The major innovations in web technology have certainly resulted in the emergence of the Search engine optimization (SEO) and marketing industry. Now, it's a potential profession and has a wide scope in the marketing industry.
It's generally considered that unlike other professions, search engine optimization (SEO) is quite easier and challenge free job and if you are also thinking the same then sorry, you get it wrong. Every profession has its own pros and cons and so does Search Engine Optimization (SEO) but the major difference which makes Search Engine Optimization (SEO) different from other professions is the frequent change in the strategies, as it heavily depends on search engines and their algorithms so every time when a change or update is made in the algorithm it directly affects the overall work done by an Search engine optimizer, sometimes the changes affects more than 30% to 50% of the search results.
In past few years, Google has made some noticeable changes in its algorithms which affected many of the websites and now getting your website to the 1st page of Google is a real tough job. Other than the algorithm change there are some other key factors which are not that much visible and noticeable but require attention of an SEO expert. Your website is not a highly ranked may be because of
Too little optimization
Too much optimization and getting off-track
Too few backlinks or no links at all
Too much backlink but non-qualitative and your website get's penalized.
To hold your position or having a go with Google is like chasing a mouse in a maze, sometimes you get it, sometimes you get it and lose it; sometimes you miss by an inch. The only thing a professional Search engine optimizer can do is planning more effective Search Engine Optimization (SEO) strategies.
The major innovations in web technology have certainly resulted in the emergence of the Search engine optimization (SEO) and marketing industry. Now, it's a potential profession and has a wide scope in the marketing industry.
It's generally considered that unlike other professions, search engine optimization (SEO) is quite easier and challenge free job and if you are also thinking the same then sorry, you get it wrong. Every profession has its own pros and cons and so does Search Engine Optimization (SEO) but the major difference which makes Search Engine Optimization (SEO) different from other professions is the frequent change in the strategies, as it heavily depends on search engines and their algorithms so every time when a change or update is made in the algorithm it directly affects the overall work done by an Search engine optimizer, sometimes the changes affects more than 30% to 50% of the search results.
In past few years, Google has made some noticeable changes in its algorithms which affected many of the websites and now getting your website to the 1st page of Google is a real tough job. Other than the algorithm change there are some other key factors which are not that much visible and noticeable but require attention of an SEO expert. Your website is not a highly ranked may be because of
Too little optimization
Too much optimization and getting off-track
Too few backlinks or no links at all
Too much backlink but non-qualitative and your website get's penalized.
To hold your position or having a go with Google is like chasing a mouse in a maze, sometimes you get it, sometimes you get it and lose it; sometimes you miss by an inch. The only thing a professional Search engine optimizer can do is planning more effective Search Engine Optimization (SEO) strategies.