Social Media Plan For Your Business - Plan For Success
When it comes to social media the old adage is true.
If you fail to plan then you plan to fail.
Tapping into social media is a great way to increase the visibility of your business and find new customers.
However, in order to use this revolutionary resource effectively, you have to have a plan.
Having a social media plan for your business will ensure that you use your marketing resources wisely and that you get the results you want.
Your plan doesn't have to be anything elaborate but it should list the things you want to accomplish as well as detail how you plan to achieve your goals.
The first thing your social media plan should address is the type of customers you want to attract.
This is your target market.
Knowing your target market will help you develop a campaign that gets their attention and encourages them to interact with you on the social media platform.
You can figure out who your target market is by brainstorming who may be attracted to the products and services you sell.
You can also figure out who your ideal customer is by researching companies that sell the same things you do and seeing who is buying from them.
Once you know who your target market is, then the next step is to determine which social networks they are using.
Although you want to have a presence on the major networks, like Twitter and Facebook, it is also good to have a presence that caters to your target market specifically.
For example, if you are targeting mothers then your social media plan should include having a presence on sites like TwitterMoms or MomLogic.
This is because people in niche communities will be more receptive to your marketing message because it fits their interests.
Lastly, your social media plan needs to detail how you will engage with the community.
Not only how you will market to them, banner ads, contests, etc, but also how you will respond to questions, concerns and even criticisms.
Having an interaction plan on paper will curb knee jerk reactions that may damage your business reputation.
The internet is littered with stories of company executives coming unhinged at a piece of negativity directed at them.
In a time when news can travel the world in a heartbeat, you definitely don't want to be that person.
Create a marketing plan for your business, stick to it as best you can and you'll enjoy the rewards of your hard work.
If you fail to plan then you plan to fail.
Tapping into social media is a great way to increase the visibility of your business and find new customers.
However, in order to use this revolutionary resource effectively, you have to have a plan.
Having a social media plan for your business will ensure that you use your marketing resources wisely and that you get the results you want.
Your plan doesn't have to be anything elaborate but it should list the things you want to accomplish as well as detail how you plan to achieve your goals.
The first thing your social media plan should address is the type of customers you want to attract.
This is your target market.
Knowing your target market will help you develop a campaign that gets their attention and encourages them to interact with you on the social media platform.
You can figure out who your target market is by brainstorming who may be attracted to the products and services you sell.
You can also figure out who your ideal customer is by researching companies that sell the same things you do and seeing who is buying from them.
Once you know who your target market is, then the next step is to determine which social networks they are using.
Although you want to have a presence on the major networks, like Twitter and Facebook, it is also good to have a presence that caters to your target market specifically.
For example, if you are targeting mothers then your social media plan should include having a presence on sites like TwitterMoms or MomLogic.
This is because people in niche communities will be more receptive to your marketing message because it fits their interests.
Lastly, your social media plan needs to detail how you will engage with the community.
Not only how you will market to them, banner ads, contests, etc, but also how you will respond to questions, concerns and even criticisms.
Having an interaction plan on paper will curb knee jerk reactions that may damage your business reputation.
The internet is littered with stories of company executives coming unhinged at a piece of negativity directed at them.
In a time when news can travel the world in a heartbeat, you definitely don't want to be that person.
Create a marketing plan for your business, stick to it as best you can and you'll enjoy the rewards of your hard work.