Copy Writing For the Web
Copy writing for the internet can be truly rewarding.
Some folks simply have a knack for writing, while others struggle.
Part it comes from their inherent ability to know instinctively what it takes to makes a sales page sing and speak to the customer.
It seems sometimes that people are just born to write.
But if your like most of us, you need some help and you have to learn this skill.
Here are some tips that may aid you in your copy writing.
It's very important to know your strengths and here's what I mean.
Some people are great story tellers and that is a strength.
Well others are real task masters at the research phase and digging up the right information to make it work.
While others can simply write about specific topics.
It really boils down to finding your comfort zone and learning how to work within those strengths.
While still getting your message across.
One of the single most important things a new business owner can do before he puts a single word to paper is be more prepared than the skilled copy writer.
If you have a hard time with the writing process, then often times you need more information to formulate your copy and the added advantage to this is the more information you have, the more ideas you'll be able to come up with to write good head lines.
Know the advantages and the disadvantages of the product or service your writing copy for.
This is truly a crucial element to being able to sit answer the kinds of objections that will need answers throughout your bullet points and subheads.
When writing any piece of copy what I typically will do, is take some time to write about 3 to 5 headlines and ask myself if it gets to the heart of what the message is for the product or service.
It is very rare that I submit a piece of copy for any product or service unless I have had the opportunity to write it, then sleep on it for a night and then take a good look at it in the morning.
What you may have thought the day before could be enhanced on and improved.
You may see obvious things that were left out.
If I were going to write web copy for someone else, I would also take the time to run a little Google AdWords campaign as well and test it.
Just to see if your desired results have been reached.
Its entirely your choice, however when you have written one control, then it is pretty easy to write a couple more with a little variation and see which performs the best.
Some folks simply have a knack for writing, while others struggle.
Part it comes from their inherent ability to know instinctively what it takes to makes a sales page sing and speak to the customer.
It seems sometimes that people are just born to write.
But if your like most of us, you need some help and you have to learn this skill.
Here are some tips that may aid you in your copy writing.
It's very important to know your strengths and here's what I mean.
Some people are great story tellers and that is a strength.
Well others are real task masters at the research phase and digging up the right information to make it work.
While others can simply write about specific topics.
It really boils down to finding your comfort zone and learning how to work within those strengths.
While still getting your message across.
One of the single most important things a new business owner can do before he puts a single word to paper is be more prepared than the skilled copy writer.
If you have a hard time with the writing process, then often times you need more information to formulate your copy and the added advantage to this is the more information you have, the more ideas you'll be able to come up with to write good head lines.
Know the advantages and the disadvantages of the product or service your writing copy for.
This is truly a crucial element to being able to sit answer the kinds of objections that will need answers throughout your bullet points and subheads.
When writing any piece of copy what I typically will do, is take some time to write about 3 to 5 headlines and ask myself if it gets to the heart of what the message is for the product or service.
It is very rare that I submit a piece of copy for any product or service unless I have had the opportunity to write it, then sleep on it for a night and then take a good look at it in the morning.
What you may have thought the day before could be enhanced on and improved.
You may see obvious things that were left out.
If I were going to write web copy for someone else, I would also take the time to run a little Google AdWords campaign as well and test it.
Just to see if your desired results have been reached.
Its entirely your choice, however when you have written one control, then it is pretty easy to write a couple more with a little variation and see which performs the best.