Article marketing requires a powerful resource box to be effective.
I seen so many people who have written good articles, blow it at this point because they don't know how to create a powerful and effective resource box.
One of the main mistakes One of the main mistakes made when crafting an effective resource box is the failure to extend an invitation to the reader.
Many writers make the mistake of using the resource box to talk about themselves and/or their resources, and never bother to include an invitation to the reader.
How to extend an invitation Everyone likes to be invited.
This is especially true in the resource box, because many people are so jaded on the internet by being repeatedly pounded on the head to buy something or your whole entire family will starve.
That may be a bit of an exaggeration, but not by much.
With all the high pressure and hype on the internet, it is refreshing to receive an invitation to do something, especially if that something is free.
For example, in many of my resource boxes I will say something like this - "For more tips and tools on article marketing, I'd like to invite you to visit (my url) to download your two free article writing templates.
" Did you catch that? I get the desired result all day every day, which is getting people back to your web site and onto your list.
But I did it with a respectful invitation which is going to be much more well received by the reader than banging them over the head.