Greeting Cards as Great Art
Greeting cards is big business. Typically, they consist of cheap cardboard paper with a cheesy picture on the front and an even cheesier greeting inside. You know the kind of greeting card I'm talking about-the ones you got at your birthday party when you were a kid and threw out with the wrapping paper.
Some people actually keep their greeting cards, especially nowadays in this era of scrap booking. Wouldn't it be a nice gesture to upgrade the quality of the greeting cards you give, especially if you know they're going in some scrapbook? You know, something a bit classier than the cheap cards we gave our friends at their birthday parties.
A good solution would be putting something of quality on the cover and inside of greeting cards. One of the most recent and biggest trends in the greeting card industry these days is printing fine art on them. Any art museum or gallery you go to will sell greeting cards with the works of the masters they exhibit. Artists are now marketing themselves by printing their works on greeting cards and selling them.
Even poets are getting into the greeting card business. The great Maya Angelou, for example, has been placing her verses on cards for Hallmark since 2002. She resisted for a while, thinking that penning sentiments for greeting cards was beneath her, but even she couldn't resist such a lucrative deal. (Some of the cards contain quotes from her previous works, like I Know Why the Caged Bird Sings, but most of them are completely original.)
Another artist that has entered the greeting card industry is Australian photographer Anne Geddes. Her specialty is photographing babies in cute costumes and in unusual settings and set-ups. She is hugely successful, mostly due to some very smart business decisions. One of those is taking her photographs and putting them on greeting cards and calendars. By doing that, she has become one of the most recognized artists in recent years.
By purchasing these high-quality greeting cards, not only can you pass on your appreciation of art, you can give your friends, family, and loved ones something that they'll treasure and actually keep. Their scrapbooks will be full of beautiful artwork, instead of cheesy drawings. How nice to receive a card with a beautiful picture and well-considered words. It's worth the extra cost.
If you're an artist who wants to get the word out about your work, and put it in the hands of more people, selling them on greeting cards may be a good choice. There are scores of greeting card companies out there who are willing to help you do that. All you have to do is open an account with them, pay a fee (typically about $30 per year), upload your artwork, set your prices, and then start selling them. (These companies also tend to sell standard prints, framed prints, and stretched canvases.) Most of these greeting card companies process your customers' order for you, print them out, package and ship them, and then accept payment for you.
Some people actually keep their greeting cards, especially nowadays in this era of scrap booking. Wouldn't it be a nice gesture to upgrade the quality of the greeting cards you give, especially if you know they're going in some scrapbook? You know, something a bit classier than the cheap cards we gave our friends at their birthday parties.
A good solution would be putting something of quality on the cover and inside of greeting cards. One of the most recent and biggest trends in the greeting card industry these days is printing fine art on them. Any art museum or gallery you go to will sell greeting cards with the works of the masters they exhibit. Artists are now marketing themselves by printing their works on greeting cards and selling them.
Even poets are getting into the greeting card business. The great Maya Angelou, for example, has been placing her verses on cards for Hallmark since 2002. She resisted for a while, thinking that penning sentiments for greeting cards was beneath her, but even she couldn't resist such a lucrative deal. (Some of the cards contain quotes from her previous works, like I Know Why the Caged Bird Sings, but most of them are completely original.)
Another artist that has entered the greeting card industry is Australian photographer Anne Geddes. Her specialty is photographing babies in cute costumes and in unusual settings and set-ups. She is hugely successful, mostly due to some very smart business decisions. One of those is taking her photographs and putting them on greeting cards and calendars. By doing that, she has become one of the most recognized artists in recent years.
By purchasing these high-quality greeting cards, not only can you pass on your appreciation of art, you can give your friends, family, and loved ones something that they'll treasure and actually keep. Their scrapbooks will be full of beautiful artwork, instead of cheesy drawings. How nice to receive a card with a beautiful picture and well-considered words. It's worth the extra cost.
If you're an artist who wants to get the word out about your work, and put it in the hands of more people, selling them on greeting cards may be a good choice. There are scores of greeting card companies out there who are willing to help you do that. All you have to do is open an account with them, pay a fee (typically about $30 per year), upload your artwork, set your prices, and then start selling them. (These companies also tend to sell standard prints, framed prints, and stretched canvases.) Most of these greeting card companies process your customers' order for you, print them out, package and ship them, and then accept payment for you.