Getting The Best Response From Your Copywriting
If you have any desire in having an Online Information Publishing Business, then you will at some stage get involved in the art of Copywriting.
By its very nature, running an Information Publishing Business requires a lot of written copy. In many cases the product itself has to be written, but in general the term 'copywriting' is more associated with the sales process and in the communication with prospects or a customer opt-in list. This can come in all manner of various guises, - Sales Letters, Advertisements, Web Copy, Blog Posts, Articles, Auto-responder Messages and so on.
Many inexperienced people are concerned at the thought of having to write their own copy, worried that their core business will ultimately live or die depending on how good or bad they are as a copywriter, - as such you can understand people being a touch apprehensive.
There is one great tip I can share with you however, that will give you a huge advantage when putting pen to paper, or fingers to keyboard, - a secret method one of the best copywriters around shared with me. The words this guy jots down make him millions, so this secret of his clearly works big time...
The trick is, before you write a single word you should first build up a detailed profile of who you would consider to be your 'ideal customer'. Once you have done that, no matter if you're sending a sales letter to thousands of prospects, a blog post for your website or anything else in between, every written contact you make should just be aimed at that one ideal customer, write everything as though you're writing to that one person only.
The detailed profile should be exactly that - detailed - indeed very detailed. Get a clear picture in your mind of this person who will be buying your products and write down everything about them - what is his (or her) name, how old is he, is he married, how many children, what does he do for a living, how far up the ladder has he reached with his occupation. Not only his circumstances but also how he feels, is he happy with life, his occupation, his marriage etc - does he have any regret or resentment towards anything?
What about in relation to your product, why exactly is he interested in what you have got - does he have a problem or is he trying to better himself - he's a prospect or a customer for a reason, remember he hasn't arrived at your site or on your opt-in list by accident, he's looking for a solution to something!
When you have your identikit customer and know him inside out, you will then find all your written contact with him becomes an awful lot easier. Not only that, but once you can pinpoint his hopes, dreams, fears, worries etc and know exactly what he wants from you, - you will then write accordingly ... you can tell him EXACTLY what you already know he wants to hear.
By its very nature, running an Information Publishing Business requires a lot of written copy. In many cases the product itself has to be written, but in general the term 'copywriting' is more associated with the sales process and in the communication with prospects or a customer opt-in list. This can come in all manner of various guises, - Sales Letters, Advertisements, Web Copy, Blog Posts, Articles, Auto-responder Messages and so on.
Many inexperienced people are concerned at the thought of having to write their own copy, worried that their core business will ultimately live or die depending on how good or bad they are as a copywriter, - as such you can understand people being a touch apprehensive.
There is one great tip I can share with you however, that will give you a huge advantage when putting pen to paper, or fingers to keyboard, - a secret method one of the best copywriters around shared with me. The words this guy jots down make him millions, so this secret of his clearly works big time...
The trick is, before you write a single word you should first build up a detailed profile of who you would consider to be your 'ideal customer'. Once you have done that, no matter if you're sending a sales letter to thousands of prospects, a blog post for your website or anything else in between, every written contact you make should just be aimed at that one ideal customer, write everything as though you're writing to that one person only.
The detailed profile should be exactly that - detailed - indeed very detailed. Get a clear picture in your mind of this person who will be buying your products and write down everything about them - what is his (or her) name, how old is he, is he married, how many children, what does he do for a living, how far up the ladder has he reached with his occupation. Not only his circumstances but also how he feels, is he happy with life, his occupation, his marriage etc - does he have any regret or resentment towards anything?
What about in relation to your product, why exactly is he interested in what you have got - does he have a problem or is he trying to better himself - he's a prospect or a customer for a reason, remember he hasn't arrived at your site or on your opt-in list by accident, he's looking for a solution to something!
When you have your identikit customer and know him inside out, you will then find all your written contact with him becomes an awful lot easier. Not only that, but once you can pinpoint his hopes, dreams, fears, worries etc and know exactly what he wants from you, - you will then write accordingly ... you can tell him EXACTLY what you already know he wants to hear.